On January 13, 2012, Canada Post is making a major change to their Address Accuracy rules that may affect your ability to meet the required 95% accuracy level.
Last year, in January 2011, Canada Post enhanced its specifications for its Software Evaluation and Recognition Program (SERP) used to certify Canadian Address Accuracy software. The enhanced software uses "Point of Call" address data, which has more detail than the previous range-based address data. Cleanlist.ca is a certified developer of the Canadian Address Accuracy software used to provide Address Standardization & Correction services and to generate an official Statement of Accuracy (SOA).
Under the current SERP, missing or invalid unit numbers for residential apartments and most business buildings are not counted as invalid for purposes of the Statement of Accuracy. Cleanlist.ca identifies addresses of this type with the code "Invalid – Excluded (X)". This was to allow mailers a transition period to obtain updated and corrected addresses for these types of addresses.
How will this affect you?
How can Cleanlist.ca help?