Demographic Append

Enhance your contact database with demographic profiles.

Enhance your consumer contact database with powerful demographic profiles. Extensive consumer information is available to help you profile your contacts and improve your segmentation capabilities. For precision-targeted direct marketing, you can segment your database according to one or more of the various demographic data elements available using Cleanlist’s convenient demographic bundle.

Demographic Append includes:

  • Number of Households in Postal Code
  • PRIZM5™ Cluster Code (See description below)
  • Average Age in Household
  • Household Income
  • Children 0-14 in Household
  • Teens 15-24 in Household
  • Education Level
  • Employment Sector
  • Home Ownership Status

PRIZM5™ segmentation system by Environics Analytics assigns households into one of 68 clusters based on shared characteristics. Characteristics include age, income, level of education, family status, job type, social interests and official language. For a summary of the demographic composition of each of these 68 groups, please download Cleanlist’s PRIZM5™ Quick Reference by Cluster guide.

When you order Demographic Append, you’ll receive a result file with the demographic data elements appended to each record.

An included summary report provides statistical data describing your results.

Benefits

  1. Increase marketing ROI by segmenting your contacts into like groups.
  2. Improve marketing strategies through customer base analysis.
  3. Learn more about your target customers by reviewing their demographic profiles.

Service Channels

Full-Service
Monitoring
OnDemand
Enterprise

Match Rates

75 - 95% Range.

Match Rate Factors:

  • Address accuracy

Related Products

  • Gender Append - Identify and target the gender of individuals in your direct marketing campaigns.
  • Ethnicity Append - Identify and target the ethnicity of individuals in your direct marketing campaigns.
  • Dwelling Append - Segment your database by home type, value, and age.

Fields Appended

Field Name
Length
Description
DA_MCODE
1

Demographic Append Match Code:

  • M = Demographic Data Appended
  • - = No Match Found
NUMHHLDS
5
Number of Households in Postal Code
PRIZMCODE
(Environics Analytics)
2

PRIZM5™ Cluster Code:

  • 01 = Cosmopolitan Elite
  • 02 = Urbane Villagers
  • 03 = Arts & Affluence
  • 04 = Suburban Success
  • 05 = Asian Sophisticates
  • 06 = Kids & Careers
  • 07 = Nouveaux Riches
  • 08 = Boomerang City
  • 09 = Satellite Burbs
  • 10 = Emptying Nests
  • 11 = Urban Digerati
  • 12 = Street Scenes
  • 13 = Asian Avenues
  • 14 = Diversity Heights
  • 15 = Heritage Hubs
  • 16 = Pets & PCs
  • 17 = Exurban Wonderland
  • 18 = Management Material
  • 19 = Grey Pride
  • 20 = South Asian Achievers
  • 21 = Beau Monde
  • 22 = Aging in Suburbia
  • 23 = Asian New Wave
  • 24 = Fresh Air Families
  • 25 = South Asian Society
  • 26 = Second City Retirees
  • 27 = Diverse City
  • 28 = Metro Multiculturals
  • 29 = Silver Linings
  • 30 = La Vie est Belle
  • 31 = New World Symphony
  • 32 = Mini Van & Vin Rouge
  • 33 = Heartland Retirees
  • 34 = Rooms with a View
  • 35 = Country Acres
  • 36 = Exurban Homesteaders
  • 37 = Trucks & Trades
  • 38 = Grads & Pads
  • 39 = Our Time
  • 40 = Wide Open Spaces
  • 41 = Vieille École
  • 42 = Home Sweet Rows
  • 43 = Newcomers Rising
  • 44 = Jeunes et Actifs
  • 45 = Jeunes d’Esprit
  • 46 = Villes Tranquilles
  • 47 = Traditional Town Living
  • 48 = Variété Suburbaine
  • 49 = Enclaves Multiethniques
  • 50 = Suburban Scramble
  • 51 = Aging & Active
  • 52 = Striving Startups
  • 53 = Outdoor Originals
  • 54 = Serenity Springs
  • 55 = La Vie Bucolique
  • 56 = Single City Jazz
  • 57 = First Nations Families
  • 58 = Rustic Roads
  • 59 = Locataires en Banlieues
  • 60 = Bons Vivants
  • 61 = Les Seniors
  • 62 = Terre à Terre
  • 63 = Lunch at Tim's
  • 64 = Fête au Village
  • 65 = Young & Connected
  • 66 = Sunset Towers
  • 67 = Survivre en Ville
  • 68 = Low-Rise Renters
  • 69 = Unclassified
AVGAGE
10
Average Age in Household
AVG_INCOME
10
Household Income
CHILDPERHH
5
Children 0-14 in Household
TEENSPERHH
5
Teens 15-24 in Household
EDU_LEVEL
10

Education Level:

  • High School
  • College
  • University
  • Mixed
EMP_SECTOR
10

Employment Sector:

  • Blue
  • Blue/Grey
  • Grey
  • Grey/White
  • White
  • Mixed
HOMEOWNER
6

Home Ownership Status:

  • Owned
  • Rented
  • Mixed

For advice, estimates, or to place an order,

call us at 1-800-454-0223 or email sales@cleanlist.ca