Segmenting your database by ethnic origin is a successful targeting strategy employed by many direct marketers. With Cleanlist's Ethnicity Append service, it’s easy and inexpensive to add ethnic origin to your database with a precision you can count on.

Cleanlist maintains one of the world's largest and most accurate ethnic origin coding databases containing nearly 1.2 million surnames. The source data is licensed from one of North America's leading ethnic-based research firms and has been tested extensively by Cleanlist and our clients. You can count on the results being accurate and complete.

For each name on your list, Cleanlist will append both a primary ethnic group and a subgroup that denotes the location of origin. For example:

Overall, our database of 1.2 million surnames is comprised of 30 distinct primary ethnic origins and 184 geographic subgroups.

Benefits

1. Ability to target specific ethnic sub-groups.
2. Ability to model customer profitability based on ethnic origin.
3. Select from prospect databases by ethnicity.

Service Channels

Full-Service	Monitoring	OnDemand	Enterprise

Match Rates

Typically over 80%

Match Rate Factors:

• Accuracy and completeness of the surname data submitted

Related Products

• Gender Append - Identify and target the gender of individuals in your direct marketing campaigns.
• Demographic Append - Enhance your contact list and enable segmentation with demographic profiles.
• Dwelling Append - Segment your database by home type, value, and age.

Fields Appended