Gender Append

Enhance your contact database by adding gender.

Cleanlist's Gender Append service adds male/female/unisex identifiers to your contact list based on first name data. Cleanlist uses an extensive 160,000+ name dictionary containing names of many nationalities and origins as well as nicknames.

Gender Append is an essential enhancement tool for many data management projects. It allows for gender-based analytics plus allows marketers to create gender-based personalized communications with their customers and prospects. Such personalization typically results in increased response rates.

When you order Gender Append, you’ll receive a result file with the gender appended to each record.

An included summary report provides statistical data describing your results.

Benefits

  1. Increase response rates by adding a personal touch to communications.
  2. Segment database by gender for targeted marketing.

Service Channels

Full-Service
Monitoring
OnDemand
Enterprise

Match Rates

85 - 95% Range.

Match Rate Factors:

  • List quality (structure, data entry)
  • List type (profile, geography, demographics)

Related Products

  • Ethnicity Append - Identify and target the ethnicity of individuals in your direct marketing campaigns.
  • Demographic Append - Enhance your contact list and enable segmentation with demographic profiles.
  • Dwelling Append - Segment your database by home type, value, and age.

Fields Appended

Field Name
Length
Description
GENMCODE
1

Gender Append Match Code:

  • G = Genderized
  • - = Not Genderized
GENDER
1

Gender Code:

  • M = Male
  • F = Female
  • N = Neutral

For advice, estimates, or to place an order,

call us at 1-800-454-0223 or email sales@cleanlist.ca