What is the difference between Deceased Suppression and Deceased Identification?

< 1 min read
Developer

In order to best serve clients that come from very different industries, Cleanlist has developed two different deceased identification services – Deceased Suppression and Deceased Identification.

For marketers and other organizations looking to prioritize or remove prospects from direct marketing campaigns, our Deceased Suppression service is the most cost-effective and simple solution. With very good accuracy, we will flag your prospects as "Deceased Suppressed" or "Not Deceased Suppressed".

For the financial industry and others looking to update their databases or to prevent fraud, our Deceased Identification service is a much more precise and customized solution. Deceased Identification uses an advanced algorithm that takes many factors into account, including date of birth, and assigns a confidence code to potentially deceased contacts. Additional evidence for each match is available, which you can use to confirm the accuracy of the match.

All Categories:
  • Data Optimization
  • Geocode
  • NCOA