The smartest money is on Cleanlist.

When it comes to the deceased, even the government’s data isn’t this good.

According to Statistics Canada, more than 250,000 Canadians die annually. Yet many of them remain on databases for months and even years. With an exclusive license to utilize the Canadian Deceased Registry, Cleanlist can notify you of over 90% of these deaths within days of the passing, potentially saving your organization tens or even hundreds of thousands of dollars.

Do you manage a large database of high-value customers, members, or pensioners? Does a customer’s passing introduce a financial risk to your organization? Or is there a time-sensitive relationship development process that you might want to consider following a customer’s passing? Used successfully by organizations with databases as small as a few hundred contacts and as large as a million, Cleanlist’s Deceased Identification solution provides you with a scalable and reliable process to help you manage the passing of customers and contacts quickly and cost effectively.

Using purpose-built algorithms, Cleanlist scans your database and screens for contacts that are potentially deceased by searching the Canadian Deceased Registry (see below to learn more about this new and exclusive data source). Probable deceased matches are confidence-coded and returned to you with a key code that links the evidence found to your customer record. An online interface is provided that lets you retrieve and review the match evidence, so you can determine conclusively whether your contact is deceased. The available evidence varies but typically includes name and address, date-of-birth, date-of-death, an obituary and/or death certificate, and contact information for the funeral home of record.

Cleanlist provides the Deceased Identification solution under a subscription agreement. Various screening frequencies are available from daily monitoring, with near real-time results, to monthly or quarterly validation. Cleanlist also provides an API-based service that can be interfaced directly to your CRM system for ultimate streamlining of the process.

Contact us to learn more about how Deceased Identification can be put to work for you and your organization.

About the Canadian Deceased Registry

Until very recently there was no easy way to identify deceased Canadians or perform a large-scale life validation. Organizations were forced to develop internal life-validation processes using methods like data sampling and mailing ‘proof of live’ forms. These processes were necessary, but costly to execute and prone to error due to time lags and the potential for fraud. This all changed with the development of the Canadian Deceased Registry (CDR).

The CDR is Canada’s only authoritative national registry of deceased Canadians that’s available for commercial application. The registry was created by Interact Direct in partnership with Cleanlist to fill the void created by Canada’s various provincial Vital Statistics agencies who collect the data, but are mandated to keep it private and out of reach for commercial purposes.

Significant investments in data collection, validation, and organization have resulted in the CDR having over 92% coverage of deaths nationally. In addition to the public notices published in regional newspapers and online, death notices are received on a daily basis by almost all of Canada’s 2,200 funeral homes. On average, 750 new deaths are added to the CDR daily, creating a data repository that is extensive, reliable, and current.

Cleanlist has an exclusive license to utilize the Canadian Deceased Registry to perform life validation and deceased identification services. We help financial institutions, pension managers, insurance companies and government agencies create screening processes that add efficiency and integrity to their stakeholder administration programs and reduce the instance of overpayments and fraudulent transactions. The solution is also provided under a licensing agreement with Equifax Canada.

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