Humanize your messaging.

Looks matter. And TALKING TO SOMEONE IN ALL CAPS IS SUPER ANNOYING, even if it’s only on the outer envelope. With Cleanlist, you can do better.

Case Conversion formats name, company, and address data into proper upper/lower case – and does it smartly (this is much more difficult than it initially appears). Intelligent logic identifies the type of data being cased to ensure that the formatting is correct – names, companies, and addresses are each treated differently. Common patterns such as “McDonald” and acronyms like “ABC Consulting” are identified and cased appropriately.

You end up with much better looking data, and appear a little more human at the same time.


  1. Mixed case data looks better on your marketing material
  2. Standardized casing across all your data

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