Finally, a way to be confident you don’t market to deceased people.

The names of deceased people in Canada are closely guarded by the provincial governments who collect the official data, so it’s not easy for marketers and database administrators to remove them. However, that’s now been changed – for the better.

Cleanlist helped create the Canadian Deceased Registry – a national database of deceased Canadians built in cooperation with industry partners including hundreds of funeral homes and community publications. The database is updated daily and covers each of Canada’s 10 provinces and 3 territories with a coverage rate of over 95% of the deceased population. Cleanlist and its clients have exclusive access to this data source.

Cleanlist’s Deceased Suppression service matches contacts on your file to the Canadian Deceased Registry. Records are flagged to indicate probable deceased contacts.Cleanlist recommends suppressing the deceased contacts it flags from marketing and communication campaigns, but not deleting them entirely from your database without further research or collaboration with other data sources such as your own organization’s account transaction records.

Note: for financial institutions, insurance companies, pension managers and related industries, the ability to quickly identify deceased individuals can lead to reduced delinquency rates, less fraud, saved downstream administration in collection and other trace departments, and prompt account closure and wrap-up. If you’re looking to identify deceased account or policy holders, we recommend Cleanlist’s <Deceased Identification> solution instead of this service.

An included summary report provides statistical data describing your results.


  1. Reduce complaints arising from upset individuals.
  2. Increase marketing campaign ROI by improving deliverability.
  3. Save costs associated with returned mail processing.
  4. Reduce environmental and financial costs associated with non-responsive mail.

Match Rates

0.5 – 3% range

Match Rate Factors:
  • List type (only consumers are included)
  • Age of accounts and maintenance update process
  • List demographics (age)

Fields Appended


Deceased Flag:

  • D = Deceased
  • - = Not Deceased