There’s gold in your subscription base — are you mining it?

You know great data pays off. Now here’s the best in Canada.

Built precisely for consumer marketers, researchers and data scientists, ResponseCanada Consumer is a powerful resource -- unique to Cleanlist --- that provides a current, accurate profile of every Canadian household. Whether you target Canada’s most remote northern villages or its sprawling metropolises, it gives you the insight you need to identify deep pockets of opportunity, and the resources to take action.

Subscribers can select from a rich menu of available data elements and define the geographic areas of focus, resulting in a one-of-a-kind solution that’s customizable and scalable. Your subscription geography can be all of Canada, specific provinces, select cities, territories or area codes, even a series of store trade areas.

And because Cleanlist is continually maintaining and updating the data, your subscription will ensure you’re always working with clean, complete, and current data.

Base Data Elements, Included

  • Persistent Identifiers: ResponseCanada Consumer supports response tracking and database updates by providing a unique identifier on every record. This identifier persists for the life of the record to make your response analysis and update tracking easy and precise.
  • Postal Addresses: Every mailing address in Canada: that’s the core of the ResponseCanada Consumer database. For direct mail and market analysis applications, these represent your addressable market. Cleanlist can even identify your existing customers, making it easy to perform a market penetration analysis and spot your best acquisition opportunities.
  • Occupants: Cleanlist will provide you with occupant names, when available, to enable personalization and higher response rates.

Optional Data Elements

  • Telephone Numbers: Telesales opportunities in Canada are challenged by stringent privacy requirements, including the national do-not-call-list. But for many organizations, including non-profits, home-improvement and seniors services, it remains an important and lucrative channel. ResponseCanada Consumer brings you Canada’s largest, most current telephone number database that covers more than five million households.
  • Gender & Ethnicity: For households where the occupant is known, Cleanlist enhances the data with gender and ethnicity so you can segment and further personalize your messaging.
  • Pre-Movers: Your ResponseCanada Consumer subscription can be enhanced with data from ResponseCanada Pre-Movers to help savvy marketers beat the competition and capture, or retain, customers during the critical time when planning a move.
  • Movers: New movers spend more than twice as much as non-movers during their first several months of occupancy. Enhance your ResponseCanada Consumer subscription with ResponseCanada Movers data to know which households are new movers, and identify a lucrative segment for many product and service opportunities.
  • Length of Residency: Just as exciting as targeting movers is targeting the strong and steady. Our ResponseCanada Consumer is Canada’s only compiled database that tracks length of household residency. These households are often flush with cash and available credit, and could become your next most-valued customer.
  • Geocoding: When distance to the nearest store, service center, or club location is key, add geocoding to your ResponseCanada Mover subscription. Cleanlist can even customize your subscription by appending your closest store or service location, making message personalization even easier.
  • Demographic Profiles: Finding the perfect households to target requires a clear understanding of your customer demographics. How old are they? How affluent? Do they have children? What’s their education, occupation? Cleanlist can help you significantly boost your targeting effectiveness with our demographic profile option. The more you know, the more successful you’ll be.
  • Dwelling Profiles: If the homes of your best prospects share similar characteristics, ResponseCanada Consumer’s dwelling profiles will power your prospecting to new heights. For every home in Canada, Cleanlist provides a dwelling profile that includes home value and type and age of the structure. By knowing these characteristics and targeting accordingly, you’ll save costs and improve conversions — leading to better ROI.
  • Donation History: Some folks have the capacity and willingness to be more generous than others: the challenge for fundraisers is to find them. Add donation history to your ResponseCanada Consumer subscription so you can target the best donors first.
  • Lifestyle Segments: Customer segmentation and model building aren’t for the faint of heart, but thankfully Cleanlist provides an easy solution. Off-the-shelf customer segmentation systems like PRIZM provide a reliable and cost effective way to segment your customers and prospects alike. When added to your ResponseCanada Consumer subscription, you can target the precise segments most likely to respond to your offers.
  • Census & Electoral Districts: Census boundaries like CMAs and Subdivisions provide a convenient way to target broader geographics that include groups of small towns and suburban townships. Federal election ridings are also available. When you add these options to your ResponseCanada Consumer subscription, you can easily identify your target audiences and drive more concise reporting and analytics.

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