Enable personalization with precision name parsing.

Personalization is key when it comes to direct marketing and customer communication and nothing creates a worse impression than messing up somebody’s name. And parsing sounds easy until you try and do it yourself. Why risk it when you can call on Cleanist?

Cleanlist’s Name Elementization service does just what the name suggests: it consistently parses your name data into title, first name, middle name, last name, and suffix. Company names are identified and moved to a separate company field.

Benefits

  1. Properly separated names are important for sorting and matching your data. This makes it easier to identify duplicates and related records.
  2. Allows you to build customized salutations based on whichever components you choose (e.g., Dear Smith Family, Dear Andrea, Dear Dr. Cruz, etc.)
  3. It’s easier to maintain your data with properly separated names.
  4. Separating consumers from companies allows you to target them differently.

Fields Appended

Field
Name
Length
Description
NP_TYPE
1

Name Parsed Type:

  • P = Person
  • B = Business
NP_PARSED
1

Name Parsed Flag:

  • Y = Yes - Name was elementized
  • N = No - Name could not be elementized
NP_TITLE
30
Name Parsed Title
NP_FNAME
30
Name Parsed First Name
NP_MNAME
30
Name Parsed Middle Name
NP_LNAME
30
Name Parsed Last Name
NP_SUFFIX
30
Name Parsed Suffix
NP_COMPANY
60
Name Parsed Company