Here’s the fastest and easiest way to learn more about your customers.

The PRIZM™ segmentation system by Environics Analytics assigns households into one of 67 clusters based on shared characteristics. Characteristics include age, income, level of education, family status, job type, social interests and official language.

When you order PRIZM Append, you’ll receive a result file with the PRIZM cluster code appended to each record.

An included summary report provides statistical data describing your results.

Benefits

  1. Increase marketing ROI by segmenting your contacts into like groups.
  2. Improve marketing strategies through customer base analysis.
  3. Learn more about your target customers by reviewing their demographic profiles.

Match Rates

75 – 95% Range.

Match Rate Factors:
  • Address accuracy

Fields Appended

Field
Name
Length
Description
PRIZMCODE
2
PRIZM Cluster Code