Precision data drives precision targeting.

Enhance your consumer contact database with powerful demographic profiles. Extensive consumer information is available to help you profile your contacts and improve your segmentation capabilities. For precision-targeted direct marketing, you can segment your database according to one or more of the various demographic data elements available using Cleanlist’s convenient demographic bundle.

Demographic Append includes:

  • Number of Households in Postal Code
  • Average Age in Household
  • Household Income
  • Children 0-14 in Household
  • Teens 15-24 in Household
  • Education Level
  • Employment Sector
  • Home Ownership Status

When you order Demographic Append, you’ll receive a result file with the demographic data elements appended to each record.

An included summary report provides statistical data describing your results.

Benefits

  1. Increase marketing ROI by segmenting your contacts into like groups.
  2. Improve marketing strategies through customer base analysis.
  3. Learn more about your target customers by reviewing their demographic profiles.

Match Rates

75 – 95% Range.

Match Rate Factors:
  • Address accuracy
  • List type (only consumer addresses are profiled)

Fields Appended

Field
Name
Length
Description
DA_MCODE
1

Demographic Append Match Code:

  • M = Demographic Data Appended
  • - = No Match Found
NUMHHLDS
5
Number of Households in Postal Code
AVGAGE
10
Average Age in Household
AVG_INCOME
10
Household Income
CHILDPERHH
5
Children 0-14 in Household
TEENSPERHH
5
Teens 15-24 in Household
EDU_LEVEL
10

Education Level:

  • High School
  • College
  • University
  • Mixed
EMP_SECTOR
10

Employment Sector:

  • Blue
  • Blue/Grey
  • Grey
  • Grey/White
  • White
  • Mixed
HOMEOWNER
6

Home Ownership Status:

  • Owned
  • Rented
  • Mixed