Personalization is key when it comes to direct marketing and customer communication and nothing creates a worse impression than messing up somebody’s name. And parsing sounds easy until you try and do it yourself. Why risk it when you can call on Cleanist?
Cleanlist’s Name Elementization service does just what the name suggests: it consistently parses your name data into title, first name, middle name, last name, and suffix. Company names are identified and moved to a separate company field.