Life’s better with clean data.

Advanced contact data matching algorithms identify duplicates on your file

Cleanlist’s Duplicate Elimination service uses advanced “fuzzy” name and address matching algorithms to identify duplicates in your database.

You choose whether to suppress only multiple instances of the same individual (called “Individual Level” match), or different individuals at the same household address (called “Household Level” match), to help reduce wasteful direct marketing efforts. In this way, marketers can avoid aggravating customers with unwanted, repeat communications while ensuring that intended recipients are not overlooked.

When you order this service, you receive a result file with the duplicates flagged for suppression.

An included summary report provides statistical data describing your results.

Benefits

  1. Increase marketing campaign ROI by not duplicating contacts.
  2. Save costs associated with printing and mailing duplicate contacts.
  3. Increased accuracy of data analysis.
  4. Reduce environmental and financial costs associated with duplicated mail.
  5. Avoid aggravating customers with unwanted repeat mailings.

Service Channels

Benefits

  • High level of customization.
  • Submit data in nearly any format.
  • Project manager will guide you.
  • No commitment or minimum volume requirements.

Requirements

  • Cleanlist Sales will prepare a  Statement-of-Work (SOW) for your approval.
  • Web-based secure file exchange.

Benefits

  • Receive updated data as soon as it’s available.
  • Only be notified in the event of a change.

Requirements

  • Subscription Agreement.

Benefits

  • Fully automated solution.
  • Conforms to your data standards.
  • On-demand, immediate processing.
  • Place orders 24/7.

Requirements

  • Subscription Agreement.
  • Exchanges files via SFTP.

Benefits

  • Host Cleanlist data and/or applications at your location.
  • Highest level of customization.
  • Maximum control of your data.
  • Unlimited usage licenses.
  • Regular database updates.

Requirements

  • Subscription Agreement.

Match Rate

2 – 20% Range.

Match Rate Factors:
  • List quality (accuracy, completeness and format)
  • List type (profile, function, demographics)

Fields Appended

Field
Name
Length
Description
DUPFLAG
1
Duplicate Flag:
  • X = Duplicate
  • - = No Match/Non-Duplicate
DUPID
10
Duplicate ID:

This column contains the duplicate set ID. All records in a duplicate set have the same ID number.

Talk to a Cleanlist data pro today