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Enhance your contact database by adding ethnic origin

Segmenting your database by ethnic origin is a successful targeting strategy employed by many direct marketers. With Cleanlist’s Ethnicity Append service, it’s easy and inexpensive to add ethnic origin to your database with a precision you can count on.

Cleanlist maintains one of the world’s largest and most accurate ethnic origin coding databases containing nearly 1.2 million surnames. The source data is licensed from one of North America’s leading ethnic-based research firms and has been tested extensively by Cleanlist and our clients. You can count on the results being accurate and complete.

For each name on your list, Cleanlist will append both a primary ethnic group and a subgroup that denotes the location of origin. For example:

Primary Ethnic OriginSubgroup
European – BalkansCroatia
Celtic – CelticIreland
European – Eastern EuropeRussia

Overall, our database of 1.2 million surnames is comprised of 30 distinct primary ethnic origins and 184 geographic subgroups.

Benefits

  1. Ability to target specific ethnic sub-groups.
  2. Ability to model customer profitability based on ethnic origin.
  3. Select from prospect databases by ethnicity.

Service Channels

Benefits

  • High level of customization.
  • Submit data in nearly any format.
  • Project manager will guide you.
  • No commitment or minimum volume requirements.

Requirements

  • Cleanlist Sales will prepare a  Statement-of-Work (SOW) for your approval.
  • Web-based secure file exchange.

Benefits

  • Receive updated data as soon as it’s available.
  • Only be notified in the event of a change.

Requirements

  • Subscription Agreement.

Benefits

  • Fully automated solution.
  • Conforms to your data standards.
  • On-demand, immediate processing.
  • Place orders 24/7.

Requirements

  • Subscription Agreement.
  • Exchanges files via SFTP.

Benefits

  • Host Cleanlist data and/or applications at your location.
  • Highest level of customization.
  • Maximum control of your data.
  • Unlimited usage licenses.
  • Regular database updates.

Requirements

  • Subscription Agreement.

Match Rate

Typically over 80%

Match Rate Factors:
  • Accuracy and completeness of the surname data submitted

Fields Appended

Field
Name
Length
Description
ETHMCODE
1
Ethnicity Append Match Code:
  • E = Ethnic Coded
  • - = Not Coded
ETHGRP
60
Ethnic Group Description
ETHCELP
40
Ethnic Subgroup Description
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