Life’s better with clean data.

Enhance your contact database with demographic profiles

Cleanlist’s Gender Append service adds male/female/unisex identifiers to your contact list based on first name data. Cleanlist uses an extensive 160,000+ name dictionary containing names of many nationalities and origins as well as nicknames.

Gender Append is an essential enhancement tool for many data management projects. It allows for gender-based analytics plus allows marketers to create gender-based personalized communications with their customers and prospects. Such personalization typically results in increased response rates.

When you order Gender Append, you’ll receive a result file with the gender appended to each record.

An included summary report provides statistical data describing your results.

Benefits

  1. Increase response rates by adding a personal touch to communications.
  2. Segment database by gender for targeted marketing.

Service Channels

Benefits

  • High level of customization.
  • Submit data in nearly any format.
  • Project manager will guide you.
  • No commitment or minimum volume requirements.

Requirements

  • Cleanlist Sales will prepare a  Statement-of-Work (SOW) for your approval.
  • Web-based secure file exchange.

Benefits

  • Receive updated data as soon as it’s available.
  • Only be notified in the event of a change.

Requirements

  • Subscription Agreement.

Benefits

  • Fully automated solution.
  • Conforms to your data standards.
  • On-demand, immediate processing.
  • Place orders 24/7.

Requirements

  • Subscription Agreement.
  • Exchanges files via SFTP.

Benefits

  • Host Cleanlist data and/or applications at your location.
  • Highest level of customization.
  • Maximum control of your data.
  • Unlimited usage licenses.
  • Regular database updates.

Requirements

  • Subscription Agreement.

Match Rate

85 – 95% Range.

Match Rate Factors:
  • List quality (structure, data entry)
  • List type (profile, geography, demographics)

Fields Appended

Field
Name
Length
Description
GENMCODE
1
Gender Append Match Code:
  • G = Genderized
  • - = Not Genderized
GENDER
1
Gender Code:
  • M = Male
  • F = Female
  • N = Neutral
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