For many direct mail campaigns, Right Party Verification is the fastest and easiest way to significantly boost your campaign’s ROI. How many people or businesses on your contact list no longer reside at the address you have on file? You may be surprised to find out how many there are!
Why? Perhaps your list is just plain outdated or maybe your contacts have moved and not filed a change-of-address (assuming you have updated your list regularly using Cleanlist’s National Change of Address (NCOA) service). Depending on your target demographic, 50% or more movers don’t file a change-of-address with Canada Post. The least likely to file with the Post Office are low-income families, singles and students. And of those movers who do file a change-of-address, up to 25% are never matched to mailers’ files because of stringent match criteria prescribed by Canada Post. Of course, it is also possible that the person is deceased. Regardless of the reason, our experience tells us that it is highly probable you’re wasting a lot of time and money mailing to people that no longer live at the address you have on file. Fortunately, Right Party Verification can help.
When you order Right Party Verification, you’ll receive a result file with verification flags added to each record.
An included summary report provides statistical data describing your results.