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Verify the person on your list matches the address you have

For many direct mail campaigns, Right Party Verification is the fastest and easiest way to significantly boost your campaign’s ROI. How many people or businesses on your contact list no longer reside at the address you have on file? You may be surprised to find out how many there are!

Why? Perhaps your list is just plain outdated or maybe your contacts have moved and not filed a change-of-address (assuming you have updated your list regularly using Cleanlist’s National Change of Address (NCOA) service). Depending on your target demographic, 50% or more movers don’t file a change-of-address with Canada Post. The least likely to file with the Post Office are low-income families, singles and students. And of those movers who do file a change-of-address, up to 25% are never matched to mailers’ files because of stringent match criteria prescribed by Canada Post. Of course, it is also possible that the person is deceased. Regardless of the reason, our experience tells us that it is highly probable you’re wasting a lot of time and money mailing to people that no longer live at the address you have on file. Fortunately, Right Party Verification can help.

When you order Right Party Verification, you’ll receive a result file with verification flags added to each record.

An included summary report provides statistical data describing your results.

Benefits

  1. Save costs by mailing contacts that can be validated at the address you have on file.
  2. Identify contacts that require follow-up contact to confirm their current address.
  3. Reduce environmental waste by suppressing mail that’s likely undeliverable.

Service Channels

Benefits

  • High level of customization.
  • Submit data in nearly any format.
  • Project manager will guide you.
  • No commitment or minimum volume requirements.

Requirements

  • Cleanlist Sales will prepare a  Statement-of-Work (SOW) for your approval.
  • Web-based secure file exchange.

Benefits

  • Receive updated data as soon as it’s available.
  • Only be notified in the event of a change.

Requirements

  • Subscription Agreement.

Benefits

  • Fully automated solution.
  • Conforms to your data standards.
  • On-demand, immediate processing.
  • Place orders 24/7.

Requirements

  • Subscription Agreement.
  • Exchanges files via SFTP.

Benefits

  • Host Cleanlist data and/or applications at your location.
  • Highest level of customization.
  • Maximum control of your data.
  • Unlimited usage licenses.
  • Regular database updates.

Requirements

  • Subscription Agreement.

Match Rate

15% – 50% of your file may be invalid.

Match Rate Factors:
  • List quality (structure, format, data entry)
  • List type (profile, function, demographics)

Fields Appended

Field
Name
Length
Description
RPC_STATUS
1
Right Party Verification Status::
  • V = Verified
  • - = Not Verified
RPC_MATCH
2
Right Party Verification Type:
  • V = Record Verified
  • X1 = Insufficient Info to Match
  • X2 = Non-Mailable Match
  • X5 = Not Matched
RPC_CATEG
1
Right Party Verification Category::
  • R = Residential
  • B = Business
  • - = None
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