Questions Answered
for the Curious

For many organizations, it is very important to have an up-to-date contact database at all times, in which case we recommend verifying your database for movers and deceased individuals on a monthly basis. For other organizations, it is recommended that you clean your database before the start of any direct mail or telemarketing campaign.

Regardless of the frequency of your service needs, Cleanlist can set you up with a subscription plan that will maintain your data in top shape.

All of your original unchanged fields are included in your result output. The output of your ordered services is appended to the end of each record, including updated data and flag or indicator fields that show you what changes were applied. The specific data elements returned will depend on your selected options. A report package is also included that highlights the results of each service and further explains your data output.

Of course, if you still have questions, contact your Project Manager - they're happy to help!

Cleanlist's standard result file contains all of your original unchanged fields, including any keys you may need to apply updates.

Need a custom solution? Our data analysts can work with your team to create a custom load file to apply the relevant changes back to your database.

Suite In-fill is an advanced address correction service designed to fill in missing suite numbers and make other corrections to your existing contact addresses. Order Suite In-fill when you only want to fix existing addresses.

Address Append is a more comprehensive solution that includes the functionality of Suite In-fill, as well as providing an alternate address when your contact's current address is incorrect. Order Address Append when you want to ensure you have the most current and complete address for your customer.

ResponseCanada Consumer is enhanced with multiple data elements that can tell you more about each contact and enable you to select the most promising potential customers. These elements include: 

• Demographic data, including age, income, and lifestyle segmentation
• Dwelling information, such as home value, home age, and dwelling type
• Gender and ethnicity of contacts
• Geocodes - latitude and longitude coordinates that allow you to select the closest prospects to your location
• Mover and pre-mover history, identifying high-value contacts that have recently moved or are planning to move soon

Cleanlist and its competitors in Canada are limited as to the sources of personal information available to collect and distribute by Canadian privacy law. See Personal Information Protection and Electronic Documents Act (PIPEDA).

PIPEDA allows for the collection and distribution of certain personal information, including the name, address and telephone number of a subscriber that appears in a telephone directory that is available to the public.

Where personal information is not available in PIPEDA-compliant sources, Cleanlist does not collect or distribute this information, leading to missing or incomplete data elements in the ResponseCanada Consumer database. You can be confident that the data you acquire from Cleanlist is fully compliant with Canadian privacy legislation.

To help you effectively use the ResponseCanada Consumer database, Cleanlist adds a Mail Valid and Phone Valid flag to each record to indicate whether the data is suitable for mailing and/or telephone contact programs. 

Note that the Phone Valid flag does not take National Do Not Call List (DNCL) suppression into account. Clients who are bound by the DNCL regulations must ensure a DNCL suppression is completed before calling these numbers. For more information on National Do Not Call requirements, visit the official website. 

Cleanlist's ResponseCanada Consumer database contains the names, addresses, and phone numbers of millions of Canadians. Despite our best efforts to clean and update the database, occasionally mistakes happen and a person listed is deceased or otherwise doesn't want to receive marketing messages. If someone complains, here's how Cleanlist recommends you handle it:

• Apologize to the complainant and assure them that their desire not to be contacted will be honoured. We don't want them to escalate their complaint, and we especially don't want to bother them again.
• Forward the complainant's name and full address and/or phone number to Cleanlist (email request to remove@cleanlist.ca ) The person will be immediately removed from Cleanlist's master database.
• Advise the complainant that this action will ensure their name is removed from the Cleanlist database, but that they may also be on other lists that Cleanlist doesn't control. A broader solution is for the complainant to add their name to the CMA's do-not-mail file which is circulated to many list providers, including Cleanlist. This list does have an expiry date, so it is possible that they registered in the past but need to re-register. They can do this online at the CMA website. 

Or to remove their phone number from calling campaigns, register with the Do-Not-Call-List (DNCL) online  or by calling 1-866-580-3625.

The term "numbered company" refers to a business that has not chosen a specific or descriptive name as their operating name. This is particularly common in industries like property management and investment or holding companies, as well as franchises of well-known brands.

If the operating name is also known, Cleanlist will report the numbered company name in the Corporate Name field and the operating name in the Company Name field.

TIP: When you see a business record that only has a numbered name, look at the NAICS or SIC code to determine if they are a business that fits your marketing strategy.

In order to best serve clients that come from very different industries, Cleanlist has developed two different deceased identification services – Deceased Suppression and Deceased Identification.

For marketers and other organizations looking to prioritize or remove prospects from direct marketing campaigns, our Deceased Suppression service is the most cost-effective and simple solution. With very good accuracy, we will flag your prospects as "Deceased Suppressed" or "Not Deceased Suppressed".

For the financial industry and others looking to update their databases or to prevent fraud, our Deceased Identification service is a much more precise and customized solution. Deceased Identification uses an advanced algorithm that takes many factors into account, including date of birth, and assigns a confidence code to potentially deceased contacts. Additional evidence for each match is available, which you can use to confirm the accuracy of the match.

Cleanlist handles mailings on behalf of some of our clients, and we do not have access to any database with the information to be able to remove or change an address. The best way to handle any mail you have received in error is to write "Return to Sender" on the envelope and put it back in the mail. There is no need to add any additional postage or stamps to the piece of mail.

When we receive any returned mail, we scan the barcode on the front and return this information to our clients, letting them know the mail was returned so they can update their records. It can take some time for this to resolve itself if there are multiple accounts, the accounts are transferred, or there are legal requirements to send a letter to the last known address, but returning any mail that is received in error is the best way to take care of this.