Acquire new customers with precision.

If you want to target movers, this is how it's done.

New movers spend at least twice as much on home improvement and related products and services as non-movers, according to the National Association of Home Builders. With ResponseCanada Movers, Canada’s #1 mover tracking database, you can out-market your competitors by targeting new movers at their peak buying time. We’d love to show you how it can become your favourite sales & marketing weapon.

Moves are a key lifestyle trigger. We might be beginning the journey with our first home, stepping up into bigger digs as we age, or downsizing later in life to simplify and build our cash reserves. Regardless of the reason, movers need new products and services and are empowered to respond favorably to your offers. What you need is the data to effectively target them.

Built precisely for consumer marketers, researchers, and data scientists, ResponseCanada Movers is Canada’s biggest and most accurate compilation of mover activity, publishing a national database of approximately 100,000 Canadian homeowner moves every month — complete with in-depth profiles to allow for precision targeting and personalized messaging.

This one-of-a-kind, customizable and scalable solution is provided under subscription, letting you select a` la carte from a rich menu of available data elements and your target geography. Your ResponseCanada Mover subscription geography can be defined as all of Canada, specific provinces, select cities, territories or area codes, and even individual store trade areas.

Your ResponseCanada Mover subscription will provide for a continual and reliable flow of new leads that you can execute on and convert, every single month.

Base Data Elements, Included

  • Persistent Identifiers: ResponseCanada Mover supports response tracking and database updates by providing a unique identifier on every record. This identifier persists for the life of the record to make your response analysis and update tracking easy and precise.
  • Postal Addresses: Cleanlist cleans and validates every new mover mailing address and identifies the ones you can use for direct mail. Cleanlist can even flag or remove your existing customers, so you can easily identify your acquisition opportunities.
  • Occupants: Cleanlist will provide you with occupant names, when available, to enable personalization and higher response rates.

Optional Data Elements

  • Telephone Numbers: Your ResponseCanada Mover subscription can include telephone numbers when available. Although the majority of new movers are reachable only by direct mail, telesales opportunities are available. And Cleanlist can help you comply with Canada’s Do-Not-Call legislation by identifying those that are clear to call.
  • Gender & Ethnicity: For mover records where the occupant is known, Cleanlist enhances the data with gender and ethnicity so you can segment and further personalize your messaging.
  • Geocoding: When distance to the nearest store, service center, or club location is key, add geocoding to your ResponseCanada Mover subscription. Cleanlist can even customize your subscription by appending your closest store or service location, making message personalization even easier.
  • Demographic Profiles: Finding the perfect households to target requires a clear understanding of your customer demographics. How old are they? How affluent? Do they have children? What’s their education, occupation? Cleanlist can help you answer these questions and better target your new mover program by profiling your customer data, then selecting the best new movers to target. The more you know, the more successful you’ll be.
  • Dwelling Profiles: If the homes of your best prospects share similar characteristics, ResponseCanada Mover’s dwelling profiles will power your prospecting performance to new heights. Your new mover subscription can be enhanced to include dwelling characteristics like home value, type of home, and/or its age. Better targeting will yield higher response rates and more profitable campaigns.
  • Donation History: Some folks have the capacity and willingness to be more generous than others: the challenge for fundraisers is to find them. Add donation history to your ResponseCanada Movers subscription so you can target the best donors first.
  • Lifestyle Segments: Customer segmentation and model building aren’t for the faint of heart, but thankfully Cleanlist provides an easy solution. Off-the-shelf customer segmentation systems like PRIZM provide a reliable and cost effective way to segment your customers and prospects alike. When added to your ResponseCanada Mover subscription, you can target the precise mover segments most likely to respond to your offers.
  • Census & Electoral Districts: Census boundaries like CMAs and Subdivisions provide a convenient way to target broader geographics that include groups of small towns and suburban townships. Federal election ridings are also available. When you add these options to your ResponseCanada Mover subscription, you can easily identify your target audiences and drive more concise reporting and analytics.

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