Direct mail is a dinosaur in today’s high-tech digital marketing landscape. But some organizations continue to use it – and get a huge ROI for their efforts.
NCOA is the database behind Canada Post’s move-update service called “Mail Forwarding”. Mail Forwarding redirects a customer’s physical mail after a move.
Unless a customer has given you their mobile phone number and consented to using it, organizations in Canada are limited to calling landline phone numbers that are “publicly available”.