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Data Insights

Cleanlist Unlocks Breakthrough Household-Level Age Targeting for Canadian Brands
New AI-powered age data is changing how brands target consumers.
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November 2025 Business Formation Declines Continue as Closures Remain High
New business registrations fell to 6,217 in November as closures surged to 31,297. See the full breakdown.
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November 2025 New Mover Snapshot: National Moves Slow as Winter Approaches
Mover activity fell to 50,631 households in November. Explore the provincial breakdown and key insights for winter marketing.
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November 2025 Pre-Mover Snapshot: Sharp Seasonal Slowdown as Activity Falls Nationwide
Canada recorded 39,253 pre-movers in November, a steep seasonal drop across nearly every province. Explore the trends and how early-stage movers remain a key audience for engagement.
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October 2025 Business Formations Fall Again as Closures Remain Elevated
Only 9,095 new businesses were registered in October, while 29,694 firms closed. The gap between openings and closures continues to signal stress.
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October 2025 Pre-Mover Snapshot: Market Cools Nationwide as Fall Sets In
Pre-mover activity dipped 10% in October to 54,529 households as cooler weather slowed listing activity. Ontario and Quebec remained strong, while western markets showed the steepest declines.
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October 2025 New Mover Snapshot: Ontario Gains, Atlantic Provinces Cool Off
57,225 Canadian households moved in October — a 5% dip month-over-month, but steady year-over-year. Ontario led growth while Quebec and BC cooled from strong September peaks.
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September 2025 Business Formations Rebound, Closures Ease
Canada saw 14,293 new businesses in September, up slightly from August, while 33,544 closed, for a net loss of ~19,000.
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September 2025 Pre-Mover Snapshot: Market Rebounds, Ontario Leads the Recovery
Canada’s pre-mover market rebounded in September with 60,298 households flagged — up 5% from August. Ontario led the recovery.
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September 2025 New Mover Snapshot: Activity Picks Up, Quebec Leads the Gains
Canada saw 60,401 new movers in September, up 3% from August. Quebec and BC led the gains, while Ontario held steady. Movers spend big — Cleanlist data helps you reach them first.
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Flyers are under assault. Now what?
Canada Post strike has halted flyer delivery. Discover the facts, explore alternatives, and learn how retailers can pivot to personalized direct mail with mailing lists.
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August 2025 Business Formation Plummets as Closures Surge
Canada added over 11,000 businesses in July as new registrations surged and closures fell—marking the first real rebound in months.
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