August saw 57,331 Canadian households flagged as pre-movers, a 10% decline month-over-month from July and a 3% dip year-over-year compared to August 2024. While national volumes cooled for a second straight month, Quebec bucked the trend with healthy gains, keeping overall market activity balanced.
🔍Provincial Highlights
Ontario led the country with 28,620 pre-movers, down 14% MoM and 6% YoY, marking the province’s lowest count since January.
Quebec recorded 9,330 households, climbing 7% MoM and 14% YoY, making it the month’s standout performer.
British Columbia softened to 7,063, down 17% MoM and 11% YoY, retreating from its strong spring levels.
Alberta posted 7,326, off 6% MoM and 4% YoY.
Manitoba slipped to 1,254 (↓11% MoM, ↓6% YoY).
Saskatchewan came in at 1,203 (↓7% MoM, ↓1% YoY).
Nova Scotia held steady at 984 (↓3% MoM, ↓1% YoY).
New Brunswick dropped to 961 (↓17% MoM) but still ran 9% ahead YoY.
Newfoundland & Labrador was flat MoM at 447 and off 5% YoY.
Prince Edward Island was the smallest market at 143, down sharply 24% MoM and 28% YoY.
💡 What This Means for You
Even as overall volumes eased in August, tens of thousands of Canadian households are preparing to move — each representing a flurry of upcoming purchase decisions. Movers spend big on furniture, appliances, home services, insurance, and more.
Cleanlist’s Pre-Mover data pinpoints these households with precision, giving marketers a powerful edge in timing and targeting. Whether you’re looking to acquire new customers, expand share in key regions, or boost campaign ROI, Pre-Mover data delivers opportunity when it matters most.
📩 Want the latest pre-mover data for your trade area?
Cleanlist compiles for sale property listings every day, for all of Canada. The listings are enriched with proper, mailable addresses, occupant names, phone numbers, and full demographic profiles.
You can apply geographical and other filters to the data to target just the households in your trade zone and that fit your target market profile.
Cleanlist offer a free personalized data discovery report so you can determine the quantities available that meet your particular criteria.
