Canada recorded 50,631 households moving into new homes in November, a 12% decline from October, reflecting the typical cooling seen as the country heads into winter. While movement activity slowed across most provinces, several regions — including B.C., Alberta, and the Atlantic — held closer to seasonal expectations, suggesting continued intent despite colder market conditions.
📍 Provincial Movers Breakdown
Ontario led the country with 25,014 movers (↓ 11% MoM), maintaining its dominant share of national move activity.
Quebec declined to 7,129 movers (↓ 23% MoM), continuing its typical late-year slowdown.
British Columbia posted 7,349 movers (essentially flat MoM at ↑ 0.3%), showing surprising resilience heading into winter.
Alberta recorded 6,194 movers (↓ 15% MoM), remaining aligned with its year-average levels.
Manitoba softened to 1,334 movers (↓ 5% MoM), after modest gains in October.
Saskatchewan increased slightly to 1,221 movers (↑ 19% MoM), one of only two provinces to post gains.
Nova Scotia rose to 1,121 movers (↑ 23% MoM), offsetting October’s dip.
New Brunswick fell to 865 movers (↓ 18% MoM), returning to early-summer levels.
Newfoundland & Labrador decreased to 259 movers (↓ 47% MoM), after an unusually strong October.
Prince Edward Island eased to 145 movers (↓ 50% MoM), consistent with seasonal volatility in smaller markets.
💡 Why This Matters for Marketers
Mover activity consistently remains one of the strongest consumer signals in the market — even in slower months. Households in transition are actively making high-value purchasing decisions related to home improvement, furniture, financial services, insurance, telecom, and retail.
With November marking the beginning of the winter plateau, competition for mover attention decreases, creating an advantageous window for marketers to connect with households entering new environments and planning major spend categories for the year ahead.
📊 Leverage Cleanlist’s New Mover Data
Cleanlist’s New Mover dataset is Canada’s most comprehensive, continuously updated source of verified move activity. With Cleanlist, you can:
- Target movers by geography, household profile, or exact move date
Time outreach to match critical phases of the move lifecycle
Improve campaign accuracy, performance, and ROI with high-quality, AI-ready data
📩 Want mover data for your area?
Cleanlist offers a free personalized data discovery report to help you see exactly how many movers are available in your target market — and how you can put that insight to work.
