Each month, Cleanlist tracks Canadian households that have recently moved. Movers represent one of the highest-intent consumer segments — households actively spending on home-related goods, services, and local subscriptions immediately following a relocation.
After a relatively strong December, January shows a predictable seasonal step-down in completed moves.
📊 January 2026 Snapshot
In January 2026, Cleanlist identified 47,473 mover households across Canada.
That represents:
- ▼ 6% decline month-over-month (vs. December 2025: 50,632)
- A typical post–year-end cooling in completed move activity
- Continued softness compared to historical peak years
While January volumes eased, they remain well above the lowest points observed earlier in the winter — indicating that move activity is slowing, not stalling.
Provincial Highlights
Mover activity in January remained concentrated in Canada’s largest provinces:
- Ontario: 21,706
- Quebec: 8,466
- British Columbia: 7,271
- Alberta: 5,735
Together, these four provinces accounted for the clear majority of all movers nationwide, reinforcing where most post-move marketing demand continues to originate.
Several mid-sized provinces, including Nova Scotia and Manitoba, also maintained steady January volumes — reflecting moves driven by employment changes, family transitions, and rental turnover that occur year-round.
How January Differs from December
December tends to represent a year-end floor with stability — fewer discretionary moves, but many relocations that were already locked in.
January, by contrast:
Reflects the completion of delayed or transitional moves
Shows fewer discretionary housing upgrades
Occurs before spring listings and peak turnover resume
This makes January a lower-volume but still high-intent mover month.
Why This Matters for Marketers
Mover marketing is not about volume alone — it’s about timing.
January movers:
- Have immediate needs across furniture, appliances, utilities, insurance, telecom, and local services
- Face fewer competing offers than peak spring movers
- Are often making fast, necessity-driven decisions
In a softer housing market, relevance matters more than reach.
Brands that maintain mover programs through January benefit from:
- Lower competitive noise
- Cleaner attribution windows
- Higher conversion efficiency per household
The Cleanlist Takeaway
January confirms the broader trend we’ve seen over the past year: fewer moves overall, but no reduction in intent among households that do move.
Mover volumes may fluctuate month to month, but the post-move spending window remains one of the most reliable opportunities for immediate conversion.
As spring approaches, brands that stay active now are better positioned to scale efficiently when volumes rise.
📊 Leverage Cleanlist’s New Mover Data
Cleanlist’s New Mover dataset is Canada’s most comprehensive, continuously updated source of verified move activity. With Cleanlist, you can:
Target movers by geography, household profile, or precise move timing
Align outreach with critical post-move decision windows
Improve campaign accuracy and ROI using high-quality, AI-ready data
📩 Want mover data for your area?
Cleanlist offers a free personalized data discovery report to help you see exactly how many movers are available in your target market — and how you can put that insight to work.
