After a slow start to the year, April saw a serious bounce in Canadian mover activity. Cleanlist identified 47,631 new household moves across the country—up 25% from March and nearly 35% higher than last April. The spring surge is here.
For marketers and service providers, that means a growing audience of customers who are making major life changes—and big spending decisions.
🚚 Key Highlights:
- 47,631 total new movers in April 2025
- 🔼 +25.4% vs. March 2025 (37,974)
- 🔼 +34.7% vs. April 2024 (35,358)
📍 Provincial Movers (YoY % change):
Alberta: +59.6%
Ontario: +31.9%
Quebec: +15.2%
Nova Scotia: -8.3%
Prince Edward Island: +9.4% (lowest growth)
🧭 What’s Driving the Shift?
- Seasonality: Spring always boosts move activity, but this year’s gains outpaced expectations.
- Inventory Surge: More homes listed means more closings—and more movers.
- Improved Sentiment: Early 2025 saw economic concerns ease slightly, encouraging household change.
💡 Why This Matters for Businesses
New movers spend 5–10x more than average consumers in the first few months of relocating. They’re buying:
- Furniture, appliances, and home improvement services
- Utilities, telecom, and insurance
- Local goods and services as they settle in
📊 Leverage Cleanlist’s New Mover Data
Our New Mover dataset is the most comprehensive in Canada. Updated daily, it helps you:
- Target households by geography, move date, or household attributes
- Time your outreach perfectly in the move cycle
- Boost campaign relevance, engagement, and ROI
