Canada recorded 70,569 pre-mover households in April 2026, rising from 61,450 in March and continuing the strong upward trajectory of the spring housing cycle.
This represents a +15% month-over-month increase, building on March’s sharp rebound and reinforcing that the market is now in full swing.
Spring Market Continues to Accelerate
After the seasonal slowdown early in the year, the past three months show clear and sustained growth:
- January 2026: 36,137
- February 2026: 45,173
- March 2026: 61,450
- April 2026: 70,569
That’s an increase of more than 34,000 households entering the market since January.
For marketers, this represents peak opportunity. These households are actively planning their moves, comparing options, and beginning to commit to major purchases.
Ontario and BC Continue to Drive Volume
Canada’s largest provinces remain the primary engines of activity:
- Ontario: 33,350 (+18% MoM)
- Quebec: 12,977 (+5% MoM)
- British Columbia: 10,679 (+16% MoM)
- Alberta: 8,272 (+9% MoM)
Ontario alone now accounts for nearly 47% of all pre-mover activity, reinforcing its critical importance for national campaigns.
British Columbia continues strong double-digit growth, while Alberta maintains steady expansion following last month’s surge.
Growth Remains Broad Across the Country
The spring ramp-up continues to be nationwide, with most provinces building on March gains:
- Manitoba: +52%
- Nova Scotia: +52%
- New Brunswick: +27%
- Saskatchewan: +14%
Even smaller markets like PEI and Newfoundland continue to trend upward, confirming that the moving season is fully underway coast-to-coast.
What This Means for Marketers
April represents a critical moment in the mover journey.
Pre-movers at this stage are:
- Narrowing down choices
- Engaging with brands
- Beginning to convert
This is no longer just awareness—it’s decision-shaping territory.
Brands that established presence in March can now reinforce and convert.
Brands entering late will face heavier competition and higher acquisition costs.
Bottom Line
April confirms that the 2026 moving season is not just starting—it’s accelerating.
Momentum is strong, and the next 30–60 days will represent the highest concentration of active, decision-ready households in the market.
If you’re targeting movers, this is the moment to double down—not hold back.
📊 Leverage Cleanlist’s Pre-Mover Data
Cleanlist’s Pre-Mover dataset identifies households preparing to relocate — often weeks or months before the move occurs. With Cleanlist, you can:
- Target pre-movers by geography and household characteristics
- Reach consumers before competitors saturate the market
- Align messaging with peak decision-making timing
👉 Cleanlist offers self-service opportunity counts to help you size the market. See our consumer data page to explore available segments and activation options.
