August registered 58,775 Canadian households moving into new homes, virtually unchanged from July but down 12% year-over-year from August 2024. The national picture shows resilience despite a softer backdrop, with pockets of provincial strength offsetting declines elsewhere.
📍 Provincial Movers Breakdown
Ontario remained the largest market with 27,576 movers, holding flat MoM but trailing last year’s pace by 17%.
Quebec slipped slightly to 9,165 movers, off 2% MoM and 22% YoY.
British Columbia posted 8,684 movers, up 3% MoM and modestly above August 2024.
Alberta saw 8,176 movers, a 6% MoM dip but still 6% stronger YoY.
Atlantic Canada delivered mixed results: Nova Scotia (1,033, +11% MoM) and New Brunswick (1,204, +15% MoM, +28% YoY) stood out, while Newfoundland & Labrador eased to 391.
Prairies were stable overall: Manitoba (1,225, +4% MoM) and Saskatchewan (1,168, +13% MoM) both improved over July, though still behind last year.
Prince Edward Island saw a strong August with 153 movers, up 20% MoM.
💡 Why This Matters for Marketers
Households in motion represent some of the most valuable marketing opportunities. As Canadians settle into new homes, they spend disproportionately on furniture, appliances, home services, telecom, insurance, and financial products.
Cleanlist’s New Mover data identifies these households with precision — so you can reach them at the exact moment they’re making big buying decisions. Whether you’re aiming to acquire new customers or expand share in key markets, New Mover data puts your brand in front of high-value prospects first.
📊 Leverage Cleanlist’s New Mover Data
Our New Mover dataset is the most comprehensive in Canada. Updated daily, it helps you:
- Target households by geography, move date, or household attributes
- Time your outreach perfectly in the move cycle
- Boost campaign relevance, engagement, and ROI
📩 Want mover data for your area?
Cleanlist compiles for sale property listings every day, for all of Canada. The listings are enriched with proper, mailable addresses, occupant names, phone numbers, and full demographic profiles.
You can apply geographical and other filters to the data to target just the households in your trade zone and that fit your target market profile.
Cleanlist offers a free personalized data discovery report so you can determine the quantities available that meet your particular criteria.
