London, ON — Cleanlist, Canada’s largest customer data company, today announced a major enhancement to its ResponseCanada™ Consumer database: an AI-driven age-estimation capability that delivers household-level accuracy far beyond traditional demographic targeting methods.
For years, marketers trying to reach specific age groups—such as Canada’s fast-growing senior population—have been limited to geo-based targeting. The problem? Nearly every neighbourhood contains a wide variance of ages. This lack of precision leads to wasted impressions, higher costs, and diluted campaign performance.
Cleanlist’s new solution changes that.
Powered by a proprietary AI engine, the system estimates age at the household level, using dozens of unique data elements to generate a far more accurate picture of the consumer than geography alone can provide. Instead of guessing based on neighbourhood averages, marketers can now reach the right age segments with significantly greater precision.
Early analysis shows the improvement clearly:
Over 50% higher accuracy than postal-code-level age targeting.
For brands, the impact is immediate. More relevant reach. Less waste. Better ROI. Every mail piece, email, and ad impression is delivered to a truly appropriate audience—ensuring marketing dollars work harder and produce stronger outcomes.
Organizations can use the new household-level age data in two powerful ways:
• List Selection – Build sharper, age-defined prospect lists for campaigns
• Data Enrichment – Append age estimates to customer databases where age is missing
Marketers looking for a competitive advantage—and a more precise, privacy-safe way to target Canadian consumers—are encouraged to test the new system. Cleanlist offers free counts, sample data, and expert guidance to help teams understand the lift this new approach can deliver.
To learn more about ResponseCanada™ Consumer and how Cleanlist’s advanced age-targeting capabilities can boost your campaign ROI, contact us today.
