Residential mobility picked up pace again in June, continuing a slow but steady rebound across most of Canada.
According to Cleanlist’s national mover tracking, 52,853 Canadian households changed addresses in June 2025—a 6.1% increase from May (49,828).
But despite the month-over-month improvement, it’s still a 22.1% drop from June 2024, which saw 68,069 moves during a much more active post-COVID market.
📍 Provincial Movers Breakdown
The provinces with the highest mover volumes in June:
- Ontario: 25,138
- Quebec: 8,732
- British Columbia: 7,354
Notable provincial trends:
- Ontario continues to lead nationally, with a 9% increase over May, though still well below its June 2024 total of 35,283.
- Quebec saw a small decline from May’s 8,896 but held steady overall—down 29% year-over-year from last June’s 12,366.
- British Columbia recorded 7,354 movers, up slightly from May and just 2% higher than June 2024 (7,164), maintaining rare year-over-year stability.
🚚 What’s Behind the Slower Market?
The national mover count continues to trail 2024 due to:
- Persistently high interest rates making it harder for families to buy or trade up.
- Low inventory in many cities, limiting move-up opportunities.
- Ongoing economic uncertainty holding back mobility decisions.
So far in 2025, Cleanlist has recorded 284,682 household moves from January through June—a 13.4% decrease from the same period in 2024 (328,481 moves).
💡 Why This Matters for Marketers
New movers are among the most valuable audiences you can target. They’re forming new habits, actively purchasing, and making key household decisions.
If your brand offers furniture, insurance, home services, utilities, or big-ticket retail, Cleanlist’s New Mover data helps you reach these consumers at the right time—when they’re ready to buy.
📊 Leverage Cleanlist’s New Mover Data
Our New Mover dataset is the most comprehensive in Canada. Updated daily, it helps you:
- Target households by geography, move date, or household attributes
- Time your outreach perfectly in the move cycle
- Boost campaign relevance, engagement, and ROI
📩 Want mover data for your area?
You can apply geographical and other filters to the data to target just the households in your trade zone and that fit your target market profile.
Cleanlist offers a free personalized data discovery report so you can determine the quantities available that meet your particular criteria.
