Canada recorded 65,859 pre-mover households in June 2026, down from 74,010 in May as the market moved beyond the spring peak.
While June represented a 10.9% month-over-month decrease, activity remained substantially higher than earlier in the year, reflecting continued strength in Canada’s moving market.
Pre-Mover Activity Remains Elevated in 2026
The first half of 2026 has shown a clear seasonal progression:
- January 2026: 36,137
- February 2026: 45,173
- March 2026: 61,450
- April 2026: 70,569
- May 2026: 74,010
- June 2026: 65,859
Although June followed May’s seasonal high, national pre-mover activity remained approximately 82% higher than January, indicating that a significant number of Canadian households continue to prepare for upcoming moves.
Ontario Continues to Account for Nearly Half of National Activity
Canada’s largest provinces continued to generate the majority of pre-mover activity in June:
- Ontario: 31,712
- Quebec: 11,639
- British Columbia: 8,487
- Alberta: 7,992
Ontario represented approximately 48% of all Canadian pre-mover households in June, reinforcing its importance for national consumer acquisition campaigns.
While each of the four largest provinces recorded lower activity than in May, they continued to represent the largest concentrations of households preparing to relocate.
Seasonal Trends Observed Across Most Provinces
Most provinces experienced lower pre-mover volumes in June following elevated activity during the spring moving season.
Prince Edward Island was the only province to record a modest month-over-month increase, while the remaining provinces showed varying degrees of seasonal moderation.
Despite these month-over-month changes, pre-mover activity across Canada remained above the levels observed earlier in the year.
What This Means for Marketers
June continues to represent a significant opportunity to reach consumers preparing for a move.
Many households identified as pre-movers are actively:
- Finalizing relocation plans
- Researching products and services
- Comparing providers
- Making purchasing decisions related to their upcoming move
For organizations targeting movers, June remains an effective time to engage consumers before relocation-related purchasing decisions are complete.
Bottom Line
June marked a seasonal moderation following May’s peak, but pre-mover activity remained elevated compared to the beginning of 2026.
With more than 65,000 Canadian households identified as preparing to relocate during the month, the pre-mover audience continues to represent a valuable opportunity for marketers looking to reach consumers during a period of significant purchasing activity.
📊 Leverage Cleanlist’s Pre-Mover Data
Cleanlist’s Pre-Mover dataset identifies households preparing to relocate — often weeks or months before the move occurs. With Cleanlist, you can:
- Target pre-movers by geography and household characteristics
- Reach consumers before competitors saturate the market
- Align messaging with peak decision-making timing
👉 Cleanlist offers self-service opportunity counts to help you size the market. See our consumer data page to explore available segments and activation options.
