Canada recorded 38,419 mover households in March 2026, a strong rebound from 26,204 in February, as completed moves begin catching up with earlier listing activity.
This represents a +47% month-over-month increase, signaling that housing transactions are now converting into real relocations.
Closings Are Catching Up to Listings
Mover activity typically lags pre-movers—and March reflects that dynamic clearly.
- January 2026: 47,473
- February 2026: 26,204
- March 2026: 38,419
While still below January levels, March shows a meaningful recovery after a sharp February dip, indicating that deals are progressing and households are beginning to relocate.
Ontario Drives Volume, Quebec and BC Follow
As with pre-movers, the largest provinces dominate mover activity:
- Ontario: 18,113 (+45% MoM)
- Quebec: 6,587 (+59% MoM)
- British Columbia: 5,048 (+16% MoM)
- Alberta: 4,724 (+54% MoM)
Ontario alone accounts for nearly 47% of all mover activity, making it the single most important province for mover-based targeting.
Quebec stands out this month with particularly strong growth, suggesting a faster conversion from listing to closing in that market.
Recovery Across Most Provinces
Most regions saw a solid rebound:
New Brunswick: +327% (notable spike)
Nova Scotia: +76%
Saskatchewan: +49%
Manitoba: +24%
Some smaller markets show more volatility month-to-month, but the broader trend is clear: activity is ramping back up nationally.
Why This Matters for Marketers
Movers represent a different kind of opportunity than pre-movers.
These households have already made their move—which means:
Immediate purchase needs (furniture, appliances, services)
High likelihood of switching providers (internet, insurance, utilities)
Strong responsiveness to welcome offers and local promotions
If pre-movers are about influence…
Movers are about conversion.
📊 Leverage Cleanlist’s New Mover Data
Cleanlist’s New Mover dataset is Canada’s most comprehensive, continuously updated source of verified move activity. With Cleanlist, you can:
Target movers by geography, household profile, or precise move timing
Align outreach with critical post-move decision windows
Improve campaign accuracy and ROI using high-quality, AI-ready data
📩 Want mover data for your area?
Cleanlist offers a free personalized data discovery report to help you see exactly how many movers are available in your target market — and how you can put that insight to work.
