May 2025 New Mover Snapshot: Modest Growth, But Far Off Last Year’s Pace
Canada’s residential mobility nudged upward in May, but it’s clear we’re still in a softer market compared to last year.
According to Cleanlist’s national mover tracking, 49,828 Canadian households changed address in May 2025—a 5% increase from April (47,631).
However, that’s still a steep 32% decline from May 2024, which recorded 73,105 moves during what was then a very active spring.
📍 Provincial Movers Breakdown
The provinces with the highest mover volumes in May:
Ontario: 23,111
Quebec: 8,896
British Columbia: 7,089
Notable provincial trends:
Ontario saw modest growth but remains well below its May 2024 figure of 38,440.
Quebec posted a solid rebound, up 17% month-over-month, but still well below last year’s 15,616.
British Columbia came in at 7,089, nearly identical to May 2024’s 7,049 — showing rare year-over-year stability.
🚚 What’s Behind the Slower Market?
The continued shortfall in residential mobility compared to last year likely reflects:
- High interest rates, which are delaying buying decisions.
- Low housing inventory, making it harder to find suitable properties.
- Economic uncertainty, which is weighing on consumer confidence.
So far in 2025, Cleanlist has recorded 231,829 household moves from January through May—down 11% compared to the same five-month period in 2024.
💡 Why This Matters for Marketers
New movers are highly responsive buyers. They’re forming new habits, choosing service providers, and spending more than average.
If your brand sells furniture, home services, utilities, insurance, or other essentials, Cleanlist’s new mover data helps you connect at exactly the right time.
📊 Leverage Cleanlist’s New Mover Data
Our New Mover dataset is the most comprehensive in Canada. Updated daily, it helps you:
- Target households by geography, move date, or household attributes
- Time your outreach perfectly in the move cycle
- Boost campaign relevance, engagement, and ROI
