October saw 57,225 Canadian households move into new homes, down 5% from September but holding steady compared to last fall. While national volumes softened slightly, Ontario bucked the trend, posting steady growth as other regions cooled from their late-summer highs.
📍 Provincial Movers Breakdown
Ontario led the nation with 28,187 movers (↑3% MoM), representing nearly half of all household moves across Canada.
Quebec eased to 9,266 movers (↓13% MoM) after a strong September surge.
British Columbia declined to 7,325 movers (↓21% MoM), reflecting a broader West Coast slowdown.
Alberta remained stable with 7,276 movers (↓3% MoM), holding close to its year-average trend.
Manitoba posted a modest gain to 1,401 movers (↑2% MoM).
Saskatchewan slipped slightly to 1,028 movers (↓2% MoM).
Nova Scotia and New Brunswick both cooled after several strong months — down 23% each to 910 and 1,052 movers, respectively.
Newfoundland & Labrador rebounded to 492 movers (↑14% MoM), while Prince Edward Island doubled to 288 movers (↑101% MoM).
💡 Why This Matters for Marketers
Seasonal trends are beginning to show as the Canadian housing market transitions into late fall, but mover intent remains high in key markets like Ontario and Alberta. With household transitions continuing at meaningful volume, now is the time for marketers in home services, retail, insurance, and financial sectors to plan winter and early-spring outreach strategies.
📊 Leverage Cleanlist’s New Mover Data
Cleanlist’s New Mover dataset is Canada’s most comprehensive and up-to-date source of household move activity, refreshed daily with verified mailable addresses, names, phone numbers, and demographics. With Cleanlist, you can:
Target movers by geography, household profile, or exact move date
Time your outreach to coincide with key move cycle moments
Increase campaign relevance, engagement, and ROI
📩 Want mover data for your area?
Cleanlist offers a free personalized data discovery report to help you see exactly how many movers are available in your target market — and how you can put that insight to work.
