October recorded 54,529 Canadian households flagged as pre-movers, down 10% month-over-month and roughly in line with typical seasonal softening heading into late fall. After September’s rebound, October brought a cooling trend across nearly every province—most notably in Western Canada.
🔍Provincial Highlights
Ontario eased to 27,710 households (↓ 9% MoM) but still represented just over half of national activity.
Quebec remained steady at 10,190 pre-movers (↓ 1% MoM), showing relative resilience as other regions cooled.
British Columbia saw a sharper pullback to 6,680 households (↓ 18% MoM), mirroring slower listing and sales activity in the province.
Alberta dropped to 5,611 pre-movers (↓ 15% MoM) after several months of strong performance.
Manitoba and Saskatchewan followed suit at 1,121 (↓ 13%) and 942 (↓ 11%), respectively.
In Atlantic Canada, Nova Scotia and Newfoundland & Labrador saw moderate declines, while New Brunswick was the only province to post a modest gain at 940 households (↑ 1%).
Prince Edward Island recorded 126 pre-movers (↓ 13% MoM), consistent with its smaller-market volatility.
💡 What This Means for You
October’s slowdown reflects a typical pre-winter adjustment, but tens of thousands of Canadian households are still in motion—actively listing homes, securing financing, and making purchasing decisions. This stage of the move cycle is a key moment for engagement: when consumers are most receptive to offers related to real estate, home improvement, moving services, insurance, and financial products.
📩 Leverage Cleanlist’s Pre-Mover Data
Cleanlist’s Pre-Mover dataset identifies households preparing to relocate—weeks or months before they actually move. With Cleanlist, you can:
- Target pre-movers by geography, household type, or listing status
- Reach them before competitors do
- Align offers to critical decision-making moments in the move journey
👉 Cleanlist offers a free personalized data discovery report to show you the precise opportunity available in your region.
