In March, Cleanlist identified 70,404 pre-movers in Canada when compiling listing intent data. This number represents a minor 3.8% increase year-over-year from March 2024 to March 2025 and a more significant 39% increase month-over-month from February 2025 to March 2025. This intent data is similar to pre-mover data from the beginning of 2024, indicating no major shifts in home buying behaviour.
Notable Intent Data from March 2025
- The only provinces to see a decrease in pre-movers from March 2024 to March 2025 were Newfoundland (-14.1%), P.E.I. (9.8%), Saskatchewan (-5.7%) and Manitoba (-5.6%).
- The provinces that saw the biggest increase in pre-movers from March 2024 to March 2025 were Alberta (11.7%), Quebec (10.4%) and New Brunswick (10.1%).
- All provinces saw an increase in pre-movers from February 2025 to March 2025. The provinces that saw the biggest increase in pre-movers month-over-month were New Brunswick (65.2%), Nova Scotia (61.9%) and Saskatchewan (57.9%).
What March 2025 Data Suggests About The Rest of 2025
In 2024, pre-mover momentum gradually increased from January to May, peaking in May, before experiencing a slight decline in June and beyond. Notably, this June dip coincided with the onset of decreasing mortgage interest rates.
As of March 12, 2025, the Bank of Canada reduced its policy rate yet again to 2.75%, marking the seventh rate cut since 2024. The goal of this policy rate cut was to stimulate economic growth amid trade uncertainties and maintain inflation.
This policy rate cut suggests a continued gradual reduction in interest rates throughout 2025, lending to similar pre-mover data as 2024. However, it’s important to consider external factors that could influence these trends. Tariff uncertainties could impact consumer confidence and spending behaviours and homebuyers should remain vigilant of trade discussions and their impact to make more informed decisions about relocating.
Are You Using Intent Data For Marketing?
Cleanlist tracks Canadian buyer intent data on properties listed for sale or rent daily. We call this list “pre-movers,” representing households with purchase intent that will be ready to buy in the coming months based on these intent signals.
Marketing and sales teams of consumer-oriented products and services can appreciate the benefit of such data collection. Families planning a move are beginning a large spending cycle that includes everything related to physically moving, financial services, and home improvements like roofing, landscaping, furniture, internet and telecom services, and other related categories.
Smarter Marketing With Quality Data Helps Reach Existing Customers Too
Beyond identifying new customers, real estate listing intent data for marketing helps define the ideal customer profile, which may be recognized within a current database. Through account-based marketing, businesses can concentrate resources on existing target accounts and personalize their sales and marketing messaging saving time and resources.
Leverage intent data to create marketing campaigns that engage with these consumers at the beginning of their buying journey for a smart marketing strategy.
