AI-ready Canadian consumer data that performs—continuously updated for precise direct mail, telemarketing, modeling, and analytics. License the full file or key segments: Movers, Pre-Movers, Seniors, Affluent.
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Why ResponseCanada™ Consumer
Up-to-Date & National
Includes every household in Canada with standardized schemas and complete profile data for fast ingestion.
AI-Ready by Design
Clean fields for feature engineering, propensity & LTV models, and RAG grounding; predictable keys simplify joins to your customer graph.
Flexible Licensing
One-time, subscription, or API; add segments, geos, or enrichment fields.
Made for Activation
Optimized for direct mail, audience modeling, and analytics.
Secure & Compliant
SOC 2 Type II; built, processed and hosted in Canada.
What you get
Core attributes
occupant name, household/location identifiers, dwelling & geography details, contactable postal address (SERP-standardized), and in-depth profile data like age, income, home value, and lifestyle segment.
Targeting fields
move indicators, life-stage flags (e.g., Household-level Age), affluence indicators, neighborhood context, and selection keys for common campaigns.
Linkage & hygiene
persistent IDs, normalization rules, and suppression guidance (incl. Canadian Deceased Registry™ optional add-on for deceased suppression, CTRC Do-Not-Call, and CMA Do-Not-Mail).
Update cadence
delivered on a monthly or quarterly schedule by default; custom cadences available.
Delivery
SFTP, HTTPS download, or API (where available). Time-stamped snapshots support model retraining/versioning.
Download the Consumer Data Dictionary
Use cases (with outcomes)
Direct mail acquisition
Segment by Movers/Pre-Movers/Affluent to lift response and AOV / ROAS.
AI/ML modeling
Train propensity, next-best-offer, and LTV models; create audience look-alikes.
Market sizing & planning
Quantify opportunity by region, store trade area, or franchise territory.
RAG for GenAI
Ground assistants with authoritative Canadian household context to reduce hallucinations.
Data Hygiene & Enrichment
Standardize and append fields to improve analytics signal.
Consumer segments
(license stand-alone or add to the full file)
Movers
Identify households that have recently moved — the highest-spend window for home goods, services, and financial products.
Movers
Identify households that have recently moved — the highest-spend window for home goods, services, and financial products.
Best for:
furniture & appliances, home services, telecom, insurance, retail grand openings.
AI angle:
train timing/offer propensity; evaluate promo elasticity during the post-move period.
Latency:
published on a regular cadence; talk to us to arrange for optimal timing.
Pre-Movers
Predict households likely to move in the next 30–90 days to reach them before competing offers.
Pre-Movers
Predict households likely to move in the next 30–90 days to reach them before competing offers.
Best for:
real estate adjacent services, storage, telecom/utilities, financial pre-approvals.
AI angle:
predictive journey modeling and lead-scoring prior to move confirmation.
Latency:
published on a regular cadence; talk to us to arrange for optimal timing.
Seniors
Locate specific households with seniors for age-appropriate products and services.
Seniors
Locate specific households with seniors for age-appropriate products and services.
Best for:
health & wellness, financial planning, home safety/renovation, travel, non-profit fundraising.
AI angle:
improve segmentation accuracy while supporting responsible use guidelines.
Latency:
improve age targeting by 50% or more versus traditional postal code level data.
Affluent
Target Canada’s top-spending households for premium and luxury offers.
Affluent
Target Canada’s top-spending households for premium and luxury offers.
Best for:
luxury retail, financial services, automotive, travel & experiences, high-end home.
AI angle:
refine uplift models and premium audience look-alikes; prioritize high-value clusters.
Latency:
improve affluence targeting by 50% or more versus traditional postal code level data.
Packaging & add-ons
By geography:
Canada-wide, region, province, postal aggregations, or custom trade areas.
By refresh:
one-time extract, quarterly, or monthly; API for near-continuous access.
Add-ons:
ResponseCanada™ Business linkage (Executive At Home), Lifestyle Segment (PRIZM), Life Stage (Age / Length of Residence), and Demographics.
Licensing rights:
analytics/internal use, activation/marketing, or enterprise — defined in your SOW and license.
How we work (fast, predictable)
Scope (20 minutes)
align on use case, geos, fields, refresh cadence, and AI/ML objectives.
Sample
masked CSV for fit testing, quick EDA, and match-rate checks.
Proposal
license terms, permitted uses (incl. CASL email restriction), pricing, SLA.
DELIVERY
secure transfer/API, schema docs, and field mapping support.
OPTIMIZE
quarterly business reviews, refresh calendar, and optional model performance touch-points.
Trust, compliance & AI governance
- SECURITY: SOC 2 Type II; built, hosted and processed in Canada.
- PRIVACY: clear sourcing, permitted-use controls, and suppression options.
- AI GOVERNANCE: guidance to minimize bias, respect consent/suppression, and version training data via snapshots.
- REGULATORY: CASL enforced—not licensed for email campaigns.
- CONTRACTS: NDA available; optional data-handling addendum and deletion attestations.
FAQs
(Consumer)
Can I license a single segment without the full Consumer file?
Yes. Most clients start with Movers, Pre-Movers, Seniors, or Affluent and expand.
How fresh is the data?
Monthly or quarterly by default; custom cadences available. We provide current snapshot dates and next refresh dates.
Can I combine segments (e.g., Affluent Movers)?
Absolutely. Segment intersections are common and effective.
Is email permitted?
No. CASL prohibits using Cleanlist data for email campaigns. We’ll document permitted uses in your license.
Do you support AI/ML use?
Yes — schemas are designed for modeling and RAG use. We’ll align on responsible AI usage in your SOW.
How do samples work?
We share a masked CSV aligned to your priorities for fit, profiling, and match-rate checks. Additional fields are available under NDA.
Start Reaching the Right Consumers
ResponseCanada™ Consumer gives you the reach, precision, and insight to drive real marketing performance. From targeted acquisition and audience modelling to AI-powered analytics, it’s the foundation for smarter campaigns and stronger results — powered by the most complete and up-to-date view of Canadian households.
