September recorded 60,401 Canadian households moving into new homes, a 3% rise from August and essentially flat compared to September 2024. While overall volumes remain below the highs seen earlier this year, several provinces showed strong momentum — especially Quebec and British Columbia.
📍 Provincial Movers Breakdown
- Ontario held steady at 27,364 households, flat month-over-month but still 9% behind last year. The province continues to represent nearly half of national volumes.
- Quebec jumped to 10,680 movers, up 17% MoM and 13% YoY, making it the month’s strongest performer.
- British Columbia advanced to 9,321 movers, up 7% MoM and 22% ahead of September 2024.
- Alberta eased to 7,498 movers (↓8% MoM, ↑5% YoY), still maintaining solid year-over-year strength.
- Manitoba improved to 1,368 (↑12% MoM, ↑6% YoY).
- Saskatchewan dipped to 1,048 (↓10% MoM, ↓9% YoY).
- Nova Scotia rose to 1,179 (↑14% MoM, ↑43% YoY), one of the month’s standouts.
- New Brunswick climbed to 1,367 (↑14% MoM, ↑68% YoY).
- Newfoundland & Labrador ticked up slightly to 433 (↑11% MoM, ↑0% YoY).
- Prince Edward Island slipped to 143 households (↓7% MoM, ↓21% YoY).
💡 Why This Matters for Marketers
New movers are among the most valuable consumer segments. Relocation sparks spending across categories like furniture, appliances, home improvement, financial services, telecom, and insurance. With activity rebounding in September, marketers have a time-sensitive opportunity to connect with households at a pivotal moment of decision-making.
📊 Leverage Cleanlist’s New Mover Data
Our New Mover dataset is the most comprehensive in Canada, updated daily and enriched with mailable addresses, names, phone numbers, and demographics. With Cleanlist you can:
- Target movers by geography, household profile, or exact move date
- Time your outreach to match key moments in the move cycle
- Increase campaign relevance, engagement, and ROI
📩 Want mover data for your area?
Cleanlist offers a free personalized data discovery report to help you see exactly how many movers are available in your target market — and how you can put that insight to work.
