If your business sells high-end products or services, you already know that not all consumers are created equal. Some are price-sensitive shoppers, while others have the means and the mindset to spend on quality, luxury, and premium experiences. The challenge? Identifying and reaching these high-value customers before your competitors do.
The Problem with Traditional Consumer Targeting
Many marketers rely on broad demographic data to target high-income consumers, but this approach has serious limitations. Age, location, and household income estimates can be misleading, and generic demographic models often fail to capture real spending behavior.
For example, a postal code with high average income doesn’t necessarily mean all its residents are big spenders. Some may have high earnings but prioritize saving, while others may carry significant debt despite a comfortable income. Without precise data, your marketing dollars could be wasted on consumers who won’t convert.
A Smarter Way to Find High-Spending Consumers
The best way to target affluent buyers is to use household and individual level wealth estimates rather than neighbourhood assumptions. This is challenging in Canada’s strict privacy environment, but it’s not impossible. Cleanlist’s ResponseCanada™ Big Spenders is one solution to consider. This exclusive dataset identifies Canadian households with a proven capacity for high discretionary spending across luxury categories such as:
- High-end furniture & home decor
- Premium electronics & appliances
- Luxury vehicles
- Exclusive travel & experiences
- Wealth management & financial services
Why Individual-Level Data Beats Neighbourhood Demographics
ResponseCanada™ Big Spenders is built using proprietary data intelligence, which means it goes beyond basic neighbourhood demographics to pinpoint households that have the capacity to make large discretionary purchases – regardless of where they live. Instead of broadly targeting your offers, you can focus on individual households who exhibit known spending capacity characteristics.
How to Use This Data for Maximum ROI
Whether you’re running direct mail campaigns, digital advertising, or personalized outreach, targeting verified high-spending households ensures your marketing efforts deliver real results. Here’s how top brands leverage ResponseCanada™ Big Spenders:
- Luxury Retailers: Identify high-value shoppers for personalized promotions and VIP invitations.
- Financial & Investment Services: Target affluent households for high-net-worth financial planning.
- Premium Home Services: Market renovations, landscaping, and smart home upgrades to homeowners who invest in their properties.
Get Exclusive Access to High-Spending Consumers
If you’re tired of wasted ad spend and want to connect with real buyers who are ready to invest in premium products and services, ResponseCanada™ Big Spenders is the solution.
Let’s Talk! Contact us today to learn how you can access this powerful dataset and start marketing to Canada’s top spenders with confidence.
Ready to Elevate Your Data?
Unlock the full potential of your customer data or get help acquiring new data with Cleanlist’s extensive data solutions. To learn more or to get started, contact us today for a consultation.