ResponseCanada Consumer is enhanced with multiple data elements that can tell you more about each contact and enable you to select the most promising potential customers. These elements include:
- Demographic data, including age, income, and lifestyle segmentation
- Dwelling information, such as home value, home age, and dwelling type
- Gender and ethnicity of contacts
- Geocodes – latitude and longitude coordinates that allow you to select the closest prospects to your location
- Mover and pre-mover history, identifying high-value contacts that have recently moved or are planning to move soon
