This listing intent data collected by Cleanlist can help marketing and sales teams identify pre-movers as prospective customers planning to move.
As Interest Rates Dip, ‘For Sale’ Listings Surge This Fall
In September, Cleanlist identified 67,572 pre-movers in Canada. We reported a slight 13.6% increase in pre-movers month-over-month from August 2024 to September 2024. On top of that, we reported a 7.3% increase in pre-movers year-over-year from September 2023 to September 2024.
This intent data is interesting, considering the current economic climate, where housing affordability and interest rates are top of mind for many Canadians. The increase in pre-movers signals a shift in consumer behaviour and signifies steady activity in the real estate market.
Notable Intent Data from September 2024
- The only provinces to see a decrease in pre-movers from September 2023 to September 2024 were Northwest Territories and Nunavut (-25%).
- The provinces that saw the biggest increase in pre-movers from September 2023 to September 2024 were Yukon Territory (29.4%), Alberta (10.8%) and New Brunswick (9.9%).
- The provinces that saw the biggest increase in pre-movers from August 2024 to September 2024 were Quebec (-26.1%), British Columbia (-23%), and Ontario (-13.8%).
- The provinces with the biggest decrease in pre-movers from August 2024 to September 2024 were the Northwest Territories and Nunavut (50%), the Yukon Territory (12%), and Saskatchewan (9.9%).
Why ‘For Sale’ Listings Are Up
It’s difficult to pinpoint exactly why there has been an increase in homes for sale over the past month, however, one could speculate that the inflationary measures and cost of living have encouraged people to downsize or relocate. Secondly, interest rates are steadily dropping, and those waiting to upgrade could now be starting to put their current houses on the market, hoping and praying that they can snatch up a newer place soon.
With more houses coming to market, sellers could be eager to act while demand is steady to make sure they secure a buyer. Additionally, as market conditions become more favourable for buyers, sellers might feel a sense of urgency to list their homes before increased competition potentially drives prices down.
Why Canadian Home Listing Intent Data Matters to You
Cleanlist tracks Canadian buyer intent data on properties listed for sale or rent daily. This list is called “pre-movers,” representing households that will be ready to buy in the coming months based on these intent signals.
Marketing and sales teams of consumer-oriented products and services can appreciate the benefit of intent data the most. Families planning a move are beginning a large spending cycle that includes everything related to physically moving, financial services, and home improvements like roofing, landscaping, furniture, internet and telecom services, and other related categories.
Buying Intent Data Helps Reach Existing Customers Too
Beyond identifying new customers, real estate listing intent data helps define the ideal customer profile which may be recognized within a current database. Through account based marketing, businesses can concentrate resources on existing target accounts and personalize their marketing messaging.
Leveraging intent data by engaging with these consumers early and promoting solutions to their pain points is a smart marketing strategy that many savvy sales reps have successfully used.
About The Data
The data presented in this report was summarized by Cleanlist from ResponseCanada™ Consumer, Canada’s largest and most up-to-date privacy-friendly consumer database. To learn more about the database or for licensing information, contact sales@cleanlist.ca.
Cleanlist is Canada’s largest customer data company. We clean, enrich, and validate business and consumer data. We’re also experts in data-driven document composition and Canada’s largest data provider for digital and offline marketing.
