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Pre-Mover Data Release

February 2026 Pre-Mover Factoid: Momentum Builds as Spring Planning Accelerates

Canada recorded 45,173 pre-mover households in February 2026, a 25% increase over January — signaling accelerating move planning as the spring season approaches.

New Business Data Release

January 2026 New Business Factoid: Year-End Spike Gives Way to a Slow Start

Canada recorded 5,450 new businesses and 8,754 closures in January, resulting in net contraction after December’s year-end spike. See what this slowdown means for teams targeting new businesses early.

Mover Data Release

January 2026 Mover Factoid: Moving Activity Eases After Year-End Surge

Canada recorded 47,473 movers in January, as completed moves eased after December’s year-end surge. See what this seasonal slowdown means for brands targeting high-intent households.

Pre-Mover Data Release

January 2026 Pre-Mover Factoid: Planning Activity Rebounds After Holiday Lull

Canada recorded 36,137 pre-movers in January as planning activity rebounded after the holidays. See why early-year pre-movers matter for Q1 marketing.

New Business Data Release

December 2025 New Business Factoid: Strong Year-End Formations, but Net Growth Remains Elusive

Canada recorded 28,988 new businesses and 26,618 closures in December, producing only modest net growth. What does this mean for brands targeting new businesses?

Mover Data Release

December 2025 Mover Factoid: Year-End Stability Masks a Softer Moving Market

Canada recorded 50,632 movers in December, holding steady month-over-month despite a slower housing market. See what this year-end stability means for brands targeting high-intent households.

Pre-Mover Data Release

December 2025 Pre-Mover Factoid: Planning Activity Drops Sharply Heading into Year-End

Canada recorded 29,380 pre-movers in December as planning activity slowed nationwide. See why early-stage movers remain a high-value audience heading into Q1.

News

Cleanlist Unlocks Breakthrough Household-Level Age Targeting for Canadian Brands

New AI-powered age data is changing how brands target consumers.

New Business Data Release

November 2025 Business Formation Declines Continue as Closures Remain High

New business registrations fell to 6,217 in November as closures surged to 31,297. See the full breakdown.

Mover Data Release

November 2025 New Mover Snapshot: National Moves Slow as Winter Approaches

Mover activity fell to 50,631 households in November. Explore the provincial breakdown and key insights for winter marketing.

Pre-Mover Data Release

November 2025 Pre-Mover Snapshot: Sharp Seasonal Slowdown as Activity Falls Nationwide

Canada recorded 39,253 pre-movers in November, a steep seasonal drop across nearly every province. Explore the trends and how early-stage movers remain a key audience for engagement.

New Business Data Release

October 2025 Business Formations Fall Again as Closures Remain Elevated

Only 9,095 new businesses were registered in October, while 29,694 firms closed. The gap between openings and closures continues to signal stress.

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