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Ashley Furniture

Ashley Homestore Canada – is a wholly owned subsidiary of Ashley Furniture Industries, with over fifty fine furniture and home decor retail stores across the country. 


Moving to a new apartment, or buying your first home: these moments involve the purchase of new furniture – and as a national supplier of fine furniture, the client was looking for ways to be top-of-mind for Canadians about to undergo these purchasing events. 
So instead of blanketing entire neighborhoods  with flyers and pamphlets with the knowledge that most of that expense would go to waste, the client needed a way to target specific households, which had either moved recently, or were about to move. 


In order to precision-target these particular customers, a buyer profile was created. Cleanlist then used this profile to query our ResponseCanadaTM database and identify households which were either about to move, or who were on the move, within 40km of the client’s fifty-plus locations.


The client hired Cleanlist to provide updated, cleaned and formatted, precision-targeted mailing lists on a monthly basis, consisting of households either about to move, or who were on the move for each of their fifty-plus locations. 
With this unique and valuable targeting information available only with Cleanlist, the client was able to run timely, relevant, ongoing direct marketing campaigns. The ability to directly target potential customers at the moment they are most likely to buy improved the client’s ROI significantly.


  • Reduced costs and waste from over-printing, postage, and delivery
  • Improved response rates from timely, targeted messaging
  • Better ROI from targeted direct mail campaigns

Key Results:

  • Acquisition of new customers
  • Increase in total furniture sales
  • Increased foot traffic to retail stores
  • Increased visits to website

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