Movers and Shakers: 50% Spike in New Movers YoY!
It was an April mover frenzy! Cleanlist identified 53,051 new movers in Canada this past April. With this comes a significant 51.5% increase in new movers from March 2024 to April 2024. Not to mention a 50% increase in new movers from April 2023 to April 2024.
2024 has been nothing short of a rollercoaster for new movers in Canada!
Don’t believe us? Just look at the numbers →
Even though March 2024 was a slow month for new movers, activity picked up again in April with more than a 50% increase in new movers month-over-month. With the warmer-than-average spring weather we’ve experienced, new movers were eager to get moving and settle into their new place.
And they’re not slowing down now…
Due to the increasing amount of sellers in 2024 alone, we expect the new mover count to rise even higher in May and June.
Other April 2024 statistics worth mentioning:
- All provinces saw an increase in new movers from April 2023 to April 2024. However, the provinces with the biggest increase in new movers were Yukon (100%), Alberta (55.1%) and Saskatchewan (53.4%).
- The only provinces to see a decrease in new movers from March 2024 to April 2024 were New Brunswick (45.1%), Newfoundland (38.4%) and Northwest Territories and Nunavut (16.7%).
- The provinces that saw the biggest climb in new movers in April 2024 were Alberta (84.2%), Ontario (64.6%) and Nova Scotia (45.5), with many other provinces not far behind.
Why Mover Data Matters
Consumer spending drives sales across many industries and we’ve gathered that spending accelerates significantly for consumers on the move. Some studies report that new movers increase their spending by as much as 10x during the move cycle which lasts between two and six months. Savvy marketers understand this behaviour and put their marketing dollars to work to win more business.
In addition to the obvious packing and moving costs, new movers spend money in three main areas: home improvement, household management, and neighbourhood integration.
Money spent on home improvements typically includes renovations, furniture and appliances, paint, flooring, window coverings, decorating, alarm and security systems, decks, landscaping, roofing and siding, and HVAC systems.
Money spent on household management decisions is less obvious, but also important to new movers. They tend to review and reconsider their spending on things like insurance, financial planning and investments, internet and communication services, energy consumption, and even new vehicles.
And finally, money is spent on neighbourhood integration. New movers tend to change their shopping and entertainment habits while seeking out new stores and services in the neighbourhood for groceries, household supplies, landscaping and snow removal, child care, restaurants and entertainment venues.
Knowing who these new movers are gives marketers a huge competitive advantage by being the first to offer welcome deals, trials, information and other promotions. As we all know, the first to establish a relationship is often the winner of a long-term and profitable customer.
How to Get Started
Cleanlist compiles and organizes mover data daily for every province in Canada. Our team can tell you who the new movers are in any given geographic area (even small areas, i.e. within a driving radius of a store location) and set you up with a data subscription to receive a new mover list every month. Cleanlist can also connect you with a reputable marketing agency and mail house to help you develop your mail and get it delivered. The entire process can be automated and repeats itself with a very predictable and profitable outcome.
About the Data
The data presented in this report was summarized by Cleanlist from ResponseCanada™ Consumer, Canada’s largest and most up-to-date privacy-friendly consumer database. To learn more about the database or for licensing information, contact sales@cleanlist.ca.
Cleanlist is Canada’s largest customer data company. We clean, enrich, and validate business and consumer data. We’re also experts in data-driven document composition and Canada’s largest data provider for digital and offline marketing. To learn more, visit us at Cleanlist.ca.
