What is the average age of death currently among Canadians?
Cleanlist reports that 21,382 Canadians passed away in February 2024. There was a slight increase in deaths (2.7%) from February 2023 to February 2024 and a large 14.9% decrease from January 2024 to February 2024. The average age of death in February 2024 was 78, which is the same as the previous month and the same as last year in February. This data is summarized from the Canadian Deceased Registry.
Interesting stats from February 2024:
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What factors may have contributed to the significant decrease in deaths from January 2024 to February 2024?
There are many reasons why the number of deaths may have largely decreased from January 2024 to February 2024. Factors to take into consideration that could have implicated fewer deaths in February 2024 include recovery from illnesses spread during the holiday season. After January, Canadians often start to settle into the new year, taking time to relax and step into healthier “New Year resolution” habits that can lead to improved health and wellness. Another factor to consider that speaks to this February in particular is that the average temperatures we experienced were much warmer than in previous years, which often influences more physical, and outdoor activities that boost immune systems and increase overall mental health.
How Is Canadian Deceased Data Used?
There are many ways organizations can effectively utilize mortality data. Here are the top 3.
#1 – Fraud Protection
In 2022, the Royal Canadian Military Police (RCMP) reported that there were 19,560 counts of identity theft in Canada amounting to $146 million in losses. Fraudsters will often exploit deceased individuals’ information to create false identities and engage in illicit transactions. They are expecting fraud activities to increase in 2023 and 2024.
Credit issuers can protect themselves by cross-referencing new applicant information against the Canadian Deceased Registry.
#2 – Policy Over-Payments
Pension funds and some annuity insurance policies make benefit payments to their policyholders to the date of death. When the death is not reported, or when the reporting is delayed, significant over-payments occur.
Payors can reduce over-payments and improve administrative efficiency by regularly scanning their payee population against the Canadian Deceased Registry.
#3 – Marketing & Reputation Management Mishaps
Organizations involved in marketing communications, fundraising, and customer relations can find themselves in an awkward and unpleasant situation by attempting to solicit deceased family members. This damages valuable brand reputations.
Marketing and CRM managers can avoid these situations by scrubbing their campaign lists against the Canadian Deceased Registry.
About the Data
The data presented in this report was summarized by Cleanlist from the Canadian Deceased Registry, Canada’s only national registry of deceased Canadians. To learn more about the database or for licensing information:
Cleanlist is Canada’s largest customer data company. We clean, enrich, and validate business and consumer data. We’re also experts in data-driven document composition and Canada’s largest data provider for digital and offline marketing. To learn more, visit us at Cleanlist.ca.
