Number of New Movers in January 2024 Comparable to August 2023!
In January, Cleanlist identified 68,347 new movers in Canada. We saw a considerable increase in new movers—46.8%—from December 2023 to January 2024. Not to mention, if we compare January 2024’s mover data to January 2023, there was a distinct uptick in new movers resulting in a drastic 55.4% increase.
As mentioned above, the number of new movers this past month came in at 68,347. This was shockingly comparable to August 2023 where we tracked 68,435.
We all know that the winter months are not ideal moving months for Canadians, so why the sudden increase?
There are many reasons why one would decide to move at the beginning of the year. We speculate this could be due to shifts in professional and academic lives, i.e. job transfers, beginning school, etc. Perhaps some mover’s lease agreements were up at the end of the year, resulting in them buying property while interest rates started to drop in 2023. Lastly, if Canadian homeowners are willing to move in the winter time, January would be an ideal moving month to avoid added stress before the holidays. Not to mention the convenience of holiday vacation time gives you ample time to pack, get organized and reset just in time for moving day.
Other January 2024 statistics worth mentioning:
- Each province saw an increase in new movers from December 2023 to January 2024 ranging from a 9.5% increase to a 138.7% increase.
- The increase in new movers from January 2023 to January 2024 ranged from -6.1% to 107.%.
- The largest rise in new movers from January 2023 to January 2024 and December 2023 to January 2024 came from the same provinces. New Brunswick, Newfoundland, Nunavut and the Northwest Territories saw remarkable movement anywhere from an 80% to 138.7% increase in new movers between these two periods.
Why Mover Data Matters
Consumer spending drives sales across many industries and we’ve gathered that spending accelerates significantly for consumers on the move. Some studies report that new movers increase their spending by as much as 10x during the move cycle which lasts between two and six months. Savvy marketers understand this behaviour and put their marketing dollars to work to win more business.
In addition to the obvious packing and moving costs, new movers spend money in three main areas: home improvement, household management, and neighbourhood integration.
Money spent on home improvements typically includes renovations, furniture and appliances, paint, flooring, window coverings, decorating, alarm and security systems, decks, landscaping, roofing and siding, and HVAC systems.
Money spent on household management decisions is less obvious, but also important to new movers. They tend to review and reconsider their spending on things like insurance, financial planning and investments, internet and communication services, energy consumption, and even new vehicles.
And finally, money is spent on neighbourhood integration. New movers tend to change their shopping and entertainment habits while seeking out new stores and services in the neighbourhood for groceries, household supplies, landscaping and snow removal, child care, restaurants and entertainment venues.
Knowing who these new movers are gives marketers a huge competitive advantage by being the first to offer welcome deals, trials, information and other promotions. As we all know, the first to establish a relationship is often the winner of a long-term and profitable customer.
How to Get Started
Cleanlist compiles and organizes mover data daily for every province in Canada. Our team can tell you who the new movers are in any given geographic area (even small areas, i.e. within a driving radius of a store location) and set you up with a data subscription to receive a new mover list every month. Cleanlist can also connect you with a reputable marketing agency and mail house to help you develop your mail and get it delivered. The entire process can be automated and repeats itself with a very predictable and profitable outcome.
About the Data
The data presented in this report was summarized by Cleanlist from ResponseCanada™ Consumer, Canada’s largest and most up-to-date privacy-friendly consumer database. To learn more about the database or for licensing information, contact sales@cleanlist.ca.
Cleanlist is Canada’s largest customer data company. We clean, enrich, and validate business and consumer data. We’re also experts in data-driven document composition and Canada’s largest data provider for digital and offline marketing. To learn more, visit us at Cleanlist.ca.
