Spring Has Sprung and So Have House Listings
In March, Cleanlist identified 67,886 pre-movers in Canada. We reported a significant 24.5% increase in pre-movers from March 2023 to March 2024 and once again a notable increase month-over-month (25.2%) from February 2024 to March 2024.
Canadians are on the MOVE
Since January 2024, we have reported a remarkable 72.5% increase in house listings in Canada. Why is everyone fleeing their coop?
Besides the fact that spring has sprung and spring is the most popular time to list in Canada, there are other facts to consider why many Canadians are choosing to move right now. 2020 was a big year for movers and the start of a massive buying frenzy. Amid COVID-19, many citizens were panic-buying houses as they witnessed housing prices continue to rise at significant rates. With low mortgage rates and the urge to buy while the market was still hot, many Canadians found themselves buying houses that were more than they wanted to spend, just to get a good deal. Unfortunately, many of those houses are coming up for mortgage renewals at rates that are no longer affordable, pushing people out of their bubble of affordability. This means more houses are being put up for sale while movers scramble to find affordable housing within their means.
Memorable Statistics from March 2024
- Every province experienced an increase in pre-movers from February 2024 to March 2024, with the smallest increase occurring in Quebec at a slight 7.6%.
- The most significant increases in pre-movers from February 2024 to March 2024 were in Northwest Territories and Nunavut (52.6%), P.E.I. (52%) and Nova Scotia (45%).
- The provinces with the biggest increase in pre-movers since the beginning of 2024 from January 2024 until the beginning of April 2024 include Northwest Territories and Nunavut (223.6%), British Columbia (86.2%) and New Brunswick (77.5%).
- The only province to report a decrease in pre-movers from March 2023 to March 2024 was Newfoundland (3.1%).
Why Canadian Home Listings Matter to You
Cleanlist tracks Canadian properties listed for sale or rent daily. This audience is called “pre-movers” and they represent households that will be big spenders in the coming months.
Marketers of consumer-oriented products and services stand to benefit most. Families that are planning a move are at the beginning of a large spending cycle that includes everything related to physically moving, financial services, and home improvements like roofing, landscaping, furniture, internet and telecom services, and other related categories. Engaging with these consumers early and promoting solutions is a smart strategy that’s used successfully by many savvy marketers.
How to Get Started
Cleanlist compiles and organizes pre-mover data daily for every province in Canada. Our team can tell you how many movers there are in any given geographic area (even small areas, i.e. within a driving radius of a store location) and set you up with a data subscription to receive a mover list every month. Cleanlist can also connect you with a reputable marketing agency and mail house to help you develop your mail and get it delivered. The entire process can be automated and repeats itself with a very predictable and profitable outcome.
About the Data
The data presented in this report was summarized from ResponseCanada™ Consumer, Canada’s largest and most up-to-date privacy-friendly consumer database. To learn more about the database for licensing information, contact sales@cleanlist.ca.
Cleanlist is Canada’s largest customer data company. We clean, enrich, and validate business and consumer data. We’re also experts in data-driven document composition and Canada’s largest data provider for digital and offline marketing. To learn more, visit us at Cleanlist.ca.
