November 23, 2023
Cleanlist reports 21,808 Canadians passed away in October, 2023. That’s a 7% decrease compared to October last year, but a significant 13% increase month-over-month. The average age of death was 78. The data is summarized from the Canadian Deceased Registry.
Here’s is the Death Data by Province:
Province | # of Deceased | Deceased per Capita (100,000) |
ON | 8,138 | 53 |
QC | 5,483 | 63 |
BC | 1,994 | 37 |
AB | 1,931 | 42 |
MB | 989 | 70 |
NS | 918 | 89 |
SK | 867 | 72 |
NB | 784 | 96 |
NL | 527 | 100 |
PE | 154 | 89 |
NT | 15 | 37 |
NU/YT | 8 | 9 |
Regional Anomalies are Significant:
- Newfoundland had the highest deceased rate last month with 100 per 100,000.
- Smallest mortality rate was recorded in Nunavut/Yukon for October with 9 per 100,000.
- BC and Northwest Territories have experienced a low deceased rate this month as well with 37 per 100,000.
How Is Canadian Deceased Data Used?
There are many ways organizations can effectively utilize mortality data. Here are the top 3.
#1 – Fraud Protection
In 2022, the Royal Canadian Military Police (RCMP) reported that there were 19,560 counts of identity theft in Canada amounting to $146 million in losses. Fraudsters will often exploit deceased individuals’ information to create false identities and engage in illicit transactions. They are expecting fraud activities to increase in 2023 and 2024.
Credit issuers can protect themselves by cross-referencing new applicant information against the Canadian Deceased Registry.
#2 – Policy Over-Payments
Pension funds and some annuity insurance policies make benefit payments to their policyholders to the date of death. When the death is not reported, or when the reporting is delayed, significant over-payments occur.
Payors can reduce over-payments and improve administrative efficiency by regularly scanning their payee population against the Canadian Deceased Registry.
#3 – Marketing & Reputation Management Mishalps
Organizations involved in marketing communications, fundraising, and customer relations can find themselves in an awkward and unpleasant situation by attempting to solicit deceased family members. This damages valuable brand reputations.
Marketing and CRM managers can avoid these situations by scrubbing their campaign lists against the Canadian Deceased Registry.
by Tyler Warden, Data Consultant
About the Data
The data presented in this report was summarized by Cleanlist from the Canadian Deceased Registry, Canada’s only national registry of deceased Canadians. To learn more about the database or for licensing information, contact sales@cleanlist.ca
Cleanlist is Canada’s largest customer data company. We clean, enrich, and validate business and consumer data. We’re also experts in data-driven document composition and Canada’s largest data provider for digital and offline marketing. To learn more, visit us at Cleanlist.ca.
