DATA CLEAN ROOM
CLEANLIST IS A LEADER IN THE POPULARZATION OF DATA CLEAN ROOM SERVICES IN CANADA
For over a decade, leading brands have utilized the service to further their data-driven strategies while preserving and protecting their first-party data privacy.
In today’s privacy-first environment, organizations that maintain custody of first-party data must be hyper diligent.
At the same time, the deprecation of cookies and other shared advertising identifiers demands that alternative matching and alignment methods be used.
Similarly, effective data cleaning, maintenance, and enrichment requires that personal data be shared with trusted data service providers in a controlled and secure way.
Data Clean Rooms provide a solution to these changes.
Cleanlist works closely with industry experts and regulators to help further Data Clean Room standards, including support of the IAB Tech Lab’s data clean room standards that were introduced in February 2023.
A Data Clean Room (DCR) is a private and secure environment where organizations can safely place their first-party data while ensuring their privacy policies are enforced and they retain control over their customer data.
A DCR employs a combination of staff, technology, data governance policies, controls, and operating procedures to help ensure that your privacy policies are preserved, and ultimately protect your first-party data.
In a DCR environment, no personal data is shared with collaborating partners without disclosure and consent from the data contributor.
ALL OF CLEANLIST’S WORK IS PERFORMED IN A DCR ENVIRONMENT.
Why do I need a Data Clean Room?
Organizations with custody of first-party personal data are required legally (see Canada’s Personal Information Protection and Electronic Documents Act – or PIPEDA for short) to take appropriate measures to protect and care for personal data in their custody. Further, your customers expect the same. Data Clean Rooms (DCRs) help you do that.
Inside a DCR, you can safely execute data projects with your data services provider. The projects can involve only your first-party data, or your data in combination with other parties’ first-party data, where their data privacy is assured in the same way yours is.
PROJECT EXAMPLES INCLUDE:
- Data cleaning and enrichment
- Lookalike modeling
- Customer overlap analysis
- Incremental lift measurement
Data cleaning and enrichment
Lookalike modeling
Customer overlap analysis
Incremental lift measurement
- Audience discovery
- ROI / ROAS analysis
- Audience targeting
- Attribution analysis
- Audience verification
Audience discovery
ROI / ROAS analysis
Audience targeting
Attribution analysis
Audience verification
HERE’S WHY THE BIGGEST AND THE BEST BRANDS CHOOSE CLEANLIST
CAPABILITIES
More data and more services to help you with your database maintenance, prospecting, data enrichment, and risk management.
MULTI-CHANNEL
Solutions provided the way you want them, through our service team, by API or Cleanlist Cloud.
SAVINGS
Streamline your customer data solutions sourcing and leveraging our team’s deep data expertise.
SECURITY
World-class data security backed up by the SOC2 (Service Organization Control) certification.
EXPERIENCE
We’re Canada’s largest customer data company, successfully serving the biggest and most established brands in the country.
Leading Brands Choose Cleanlist.
Join the ranks of these leading brands that trust
Cleanlist with their data.
Your organization’s security standards are high.
Fortunately, so are ours.
Cleanlist operates the only SOC-2 Type II certified data centerin our industry, approved by many of Canada’s Most security-conscious organizations.
STAY AHEAD WITH OUR LATEST DATA INSIGHTS.
STAY AHEAD WITH OUR LATEST DATA INSIGHTS.
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