Cleanlist’s founder and data expert Jeff Bisset spoke recently at the DX3 Conference in Toronto on the value of clean data and how to maximize its returns. The full presentation titled “The Data Goldmine: How Smart Brands Leverage Customer Data for Growth” is available here:
The Data Goldmine – Presentation Highlights
- Most retail and DTC organizations face a huge problem.
- The impact of inaccurate, incomplete, and unreliable customer data.
- Best practices for maintaining a clean and high-quality customer database.
- How top-performing brands manage customer data.
- Steps to implementing best-practices for customer data maintenance.
