Companies focused on marketing to start-ups must understand trends in Canada’s business landscape to launch a successful marketing campaign. Cleanlist’s data helps business owners and consumers understand the dynamics of new business formations, enabling targeted marketing strategies and informed decision-making.
Cleanlist reported 17,392 new business openings in Canada in March 2025, resulting in a 62% decrease over March 2024 and a 44% decrease month-over-month from February 2025 to March 2025.
Additionally, business closures significantly decreased, 62.3% since March 2024 and 47.5% month-over-month from February 2025 to March 2025.
Potential Factors Affecting Business Openings and Closures
In February 2025, President Trump threatened to impose tariffs of 25% on Canada’s non-energy exports and 10% on energy products unless certain demands were met. This heightened trade tension has caused many Canadian businesses to scale back and likely affected the opening and closing of businesses. Because of the ongoing trade disputes in February and March, consumer spending was negatively impacted, discouraging entrepreneurs from launching new businesses and suggesting existing businesses delay any plans to expand.
Furthermore, the recent announcement of April 28’s general election could cause consumers to adopt a cautious approach to spending, postponing any big purchases until the political landscape stabilizes. These combined factors led to a cautious business environment in March 2025, amid the prevailing economic uncertainties.
Why New Openings Matter to You When Marketing to New Businesses
New businesses are big spenders in several B2B categories. These potential customers need products including:
- office supplies
- technology (computers, software, etc.)
- credit cards and financial services such as payment processing
- furniture and fixtures
- marketing and advertising
- office real estate
- delivery services
- insurance (business insurance, liability insurance)
- legal, accounting, and other professional services
- employment recruiting and advertising
- employee benefit programs
- travel and transportation
- raw materials and inventory
- equipment
- training and staff development
- website development services
- online marketplaces
- internet and telecommunication services
- office maintenance and cleaning
- food services
Generating leads by creating an entrepreneur list from new business lead data enables companies that supply these products and services an opportunity at an early stage to quickly establish relationships with decision-makers and become their go-to supplier as they expand and grow. Savvy marketers know the benefits of such targeted leads and quickly connect with these businesses as part of their marketing efforts..
Let Cleanlist’s New Business Lead Data Help You With Effective Marketing
Data accuracy is critical when creating lead lists of new business contact information because you want to make a great first impression. Trust Cleanlist’s data solutions to build your B2B sales lead database of accurate contact names, emails and phone numbers.
